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Relatively low usage provides opportunities to attract non-users to grow the category through pack size and shape, as well as format.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents



      • Key drivers
      • [Graph] India: Population share, by gender and by age, 2021 (projection)
      • [Graph] India and global: Deodorant launch activity, distribution 2013-17
      • [Graph] Global: Top 10 countries, deodorant retail market value, 2017 (estimate)
      • Global trends and how they are playing out in India

      • APDO use and fragrance interaction
      • [Graph] India: Uses fragrances to cover up body odour* and any APDO use, by gender and region, April 2018
      • [Graph] India: Any APDO usage, by gender and age, April 2018
      • Preferred APDO format
      • [Graph] India: APDO format preference, by region, April 2018
      • [Graph] India: APDO format preference, by metro/city tier, April 2018
      • APDO purchase influencers
      • [Graph] India: APDO purchase influencers, April 2018
      • [Graph] India: APDO most important purchase influencers – % point difference female vs male, April 2018
      • [Graph] India: Top 10 APDO claims*, 2013-17
      • [Graph] India: APDO purchase influencers – Uses and pack size, by gender and 18-34, April 2018
      • [Graph] India: APDO purchase influencers, by region, April 2018
    • market application

      • Opportunities
      • [Graph] India: APDO launches by pack size, 2013-17
      • [Graph] India: Deo launches with a male vs female claim, 2013-17
      • [Graph] India: Select attitudes toward 'natural', by APDO usage, April 2018
      • Who's innovating
      • Global innovators
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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