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Deodorants – Indian Consumer – 2018

Relatively low usage provides opportunities to attract non-users to grow the category through pack size and shape, as well as format.

Minu Srivastava, Consumer Research Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • APDO use and fragrance interaction
  • Preferred APDO format
  • APDO purchase influencers

MARKET APPLICATION

  • Opportunities
  • Who's innovating
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

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Table of contents

  1. EXECUTIVE SUMMARY

    • KEY TRENDS

      • Key drivers
      • [Graph] India: Population share, by gender and by age, 2021 (projection)
      • [Graph] India and global: Deodorant launch activity, distribution 2013-17
      • [Graph] Global: Top 10 countries, deodorant retail market value, 2017 (estimate)
      • Global trends and how they are playing out in India
    • CONSUMER INSIGHTS

      • APDO use and fragrance interaction
      • [Graph] India: Uses fragrances to cover up body odour* and any APDO use, by gender and region, April 2018
      • [Graph] India: Any APDO usage, by gender and age, April 2018
      • Preferred APDO format
      • [Graph] India: APDO format preference, by region, April 2018
      • [Graph] India: APDO format preference, by metro/city tier, April 2018
      • APDO purchase influencers
      • [Graph] India: APDO purchase influencers, April 2018
      • [Graph] India: APDO most important purchase influencers – % point difference female vs male, April 2018
      • [Graph] India: Top 10 APDO claims*, 2013-17
      • [Graph] India: APDO purchase influencers – Uses and pack size, by gender and 18-34, April 2018
      • [Graph] India: APDO purchase influencers, by region, April 2018
    • market application

      • Opportunities
      • [Graph] India: APDO launches by pack size, 2013-17
      • [Graph] India: Deo launches with a male vs female claim, 2013-17
      • [Graph] India: Select attitudes toward 'natural', by APDO usage, April 2018
      • Who's innovating
      • Global innovators
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        Deodorants – Indian Consumer – 2018

        £1,950.29 (Excl.Tax)