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Re-establish category fundamentals and respond to the changing climate and lifestyles in Thailand.

Pongpera Mitradarmbidhaks, Senior Beauty and Personal Care Analyst

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • key trends

      • key drivers

        • Deordorants: on a cusp of stagnancy
        • [Graph] Thailand: Deodorant market size (in USD million)
        • [Graph] Thailand: Top 10 claims in deodorants, 2015-19
        • Performance is undervalued
        • [Graph] Thailand: Percentage of exercising participation by demographics, 2015
        • [Graph] Thailand: Newly registered fitness businesses, 2016-May 2019
        • Environmental pressures
        • Follow the leader: Skincare

        • consumer insight

          • [Graph] Thailand: Benefits sought in deodorants
          • [Graph] Thailand: Benefits sought in deodorants
          • Return to basic functions
          • Uncovering men's needs
          • [Graph] Thailand: Deodorant usage, by gender
          • [Graph] Thailand: Male deodorant usage, by age, 2020
          • [Graph] Thailand: Percentage of deodorant reapplication during the day
          • [Graph] Thailand: Percentage that only use deodorant after exercising
          • [Graph] Thailand: Benefits sought in deodorants, by gender
          • Uncovering women's needs
          • [Graph] Thailand: Benefits seeking in deodorant, by gender
          • [Graph] Thailand: Benefits seeking in deodorant, by gender
        • market application

          • Opportunities for total category
          • Opportunities for men
          • [Graph] APAC: "In-shower" beauty & personal care launches, 2016-19
          • Opportunities for women
          • Who's innovating?
          • Global innovations
        • boardroom checklist

          About the report

          This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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