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Department Store Retailing - Spain - March 2011

  • The Spanish economy emerged from recession in the second quarter of 2010 although the outlook remains uncertain. A full year GDP contraction is expected for 2010 while performance in 2011 will depend on the government’s ability to push through further cuts as well as the recovery of key trading partners.
  • Consumer confidence has declined markedly as a result of the tougher economic climate. Most mixed goods product categories have suffered spend declines, apart from personal care which has remained more robust.
  • €63 billion (incl. VAT) was spent on key products sold at department stores in 2009. These include apparel, personal care and household goods (incl. electricals). This represents a contraction in recent years with performance well behind growth in all spending.
  • Spain’s ageing population could be a boost to the sector given older demographics are likely to find the convenience of shopping under one roof appealing while also seeking good quality.
  • However, with the economic outlook so bleak, the mixed goods sector is expected to suffer further contractions until around 2013. Price competition from both specialists and other non-specialists such as the grocers is also expected to impact on the sector.
  • El Corté Inglés is the only recognised specialist multiple in the sector. However, this one chain accounts for 60% of sector sales.
  • The main competition to the market leader comes from specialist retailers in areas such as clothing, health & beauty and home, as well as from hypermarkets.

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Table of contents

  1. Market in Brief

    • Report Scope

        • Issues in the market
          • Technical notes
            • Definitions
              • Accounting policy
                • Financial definitions
                  • Currencies
                    • Country codes
                      • Figure 1: Country codes
                    • VAT
                      • Figure 2: Europe: Standard VAT rates, 2010
                    • Other abbreviations
                    • Broader Market Environment

                        • Key points
                          • Implications for mixed goods retailers
                          • Competitive Context

                            • Cutting back in the recession
                                • Figure 3: Spain: Consumer spending on goods typically sold at department stores, 2006-09
                              • Outlook for 2010 and beyond
                                • Slow inflation hampers key categories
                                  • Figure 4: Spain: Consumer price inflation on selected goods, 2002-10
                              • Consumer Shopping Habits and Attitudes

                                  • Frequency of visiting department stores
                                      • Figure 5: Trends in visiting department stores, Spain, 2005-09
                                    • Consumer attitudes to shopping
                                        • Figure 6: Trends in agreement with shopping, Spain, 2005-09
                                    • Sector Size and Forecast

                                      • Key points
                                        • Economic outlook
                                          • Retail sales
                                            • Mixed goods retail prospects
                                              • Figure 7: Spain: Retail sales, 2005-15
                                          • Retail Competitor Analysis

                                                • Figure 8: Spain: Leading mixed goods retailers, 2009/10
                                            • El Corte Inglés

                                                • Figure 9: El Corte Inglés (Department Stores): Sales as share of mixed goods retailers’ sales in Spain, 2005-09
                                              • Strategic evaluation
                                                • Recent history
                                                  • Financial performance
                                                    • Figure 10: El Corte Inglés (Department Stores): Group financial performance, 2005/06-2009/10
                                                  • Store portfolio
                                                    • Figure 11: El Corte Inglés (Department Stores): Outlet data, 2005/06-2009/10
                                                  • Retail offering
                                                    • e-commerce and home shopping
                                                    • Appendix – Broader Market Environment

                                                      • Population
                                                        • Figure 12: Europe top 7: Population breakdown, by age group, 2005
                                                        • Figure 13: Europe top 7: Population breakdown, by age group, 2010
                                                        • Figure 14: Europe top 7: Population breakdown, by age group, 2015
                                                        • Figure 15: Europe top 7: Population breakdown, by age group, 2020
                                                      • GDP
                                                        • Figure 16: Europe top 7: GDP (in current prices) 2000-Q4 2010
                                                        • Figure 17: Europe top 7: GDP growth rates (in constant prices), 2000-Q4 2010
                                                      • Consumer spending
                                                        • Figure 18: Europe top 7: Consumer spending (in current prices) 2001-Q4 2010
                                                        • Figure 19: Europe top 7: Consumer spending growth rates (in constant prices) 2001-Q4 2010
                                                      • Consumer prices
                                                        • Figure 20: Europe top 7: Consumer prices, 2001-Jan 2011
                                                      • Unemployment
                                                        • Figure 21: Europe top 7: Average rate of unemployment, 2001-10
                                                      • Interest rates
                                                        • Figure 22: UK and Eurozone: Interest rates, 2004-Q4 2010
                                                      • Consumer confidence
                                                        • Figure 23: Europe top 6: Consumer confidence, April 2009-December 2010
                                                    • Appendix – Consumer Usage of Department Stores and Attitudes to Shopping

                                                        • Figure 24: Trends in visiting department stores, Spain, 2005-09
                                                        • Figure 25: Frequency of visiting department stores, by demographics, Spain, 2009
                                                        • Figure 26: Trends in agreement with shopping, Spain, 2005-09

                                                    Department Store Retailing - Spain - March 2011

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