Department Stores - Italy - April 2016
“The recovery in the Italian economy has been weak, but in 2015 consumer spending was the driving force of what little growth there was. This has helped the two leading department store chains to both deliver positive growth, but La Rinascente is the clear winner with its premium offering and larger stores posting growth of around 17%. However, we think that both are missing out on online sales at home and abroad, something that will become more acute as e-commerce in Italy grows in importance.”
– Thomas Slide, Retail Analyst
This report discusses the following key topics:
- Online continues to lag behind
- Battle for youth
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Table of contents
Overview
- What you need to know
- Areas covered in this report
- What you need to know
Executive Summary
- The market
- Spending
- Department stores’ share of clothing and beauty markets
- Figure 1: Italy: Estimated retail distribution of spending on clothing inc. VAT, 2014
- Figure 2: Italy: Estimated retail distribution of spending on beauty and personal care products, inc VAT, 2014
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
- Figure 3: Italy: Department stores’ estimated market shares, 2012 and 2015
- Online
- The consumer
- Where they shop
- Figure 4: Italy: The consumer: Department stores visited, either in-store or online in the last six months, March 2016
- Satisfaction levels
- Figure 5: Italy: Satisfaction levels with department store most regularly used in the last six months, March 2016
- What we think
Issues and Insights
- Online continues to lag behind
- The facts
- The implications
- Battle for youth
- The facts
- The implications
- Online continues to lag behind
The Market – What You Need to Know
- Consumer spending improves for second consecutive year
- A small share of category spend
- Strong growth in the department store sector
- Time for online
- Consumer spending improves for second consecutive year
Spending
- Figure 6: Italy: Spending on key department store product markets, (incl. VAT), at current prices, 2011-15
- Department stores’ share of clothing & beauty markets
- Clothing
- Beauty
Sector Size and Forecast
- Department store sector size
- Figure 7: Italy: Department store sector estimated sales (excl. VAT), 2011-15
- Mixed goods retailers sector
- Figure 8: Italy: Mixed goods retailers’ sales (excl. VAT), 2010-15
- Figure 9: Italy: Mixed goods retailers’ sales forecasts (excl. VAT), 2015-20
- Department store sector size
Leading Players – What You Need to Know
- La Rinascente continues to outperform
- Coin sales stagnate
- Department stores lag in e-commerce development
- La Rinascente continues to outperform
Leading Players
- La Rinascente extends its lead over Coin
- Figure 10: Italy: Leading department stores’ estimated net revenues, 2011-15
- Figure 11: Italy: Leading department store retailers’ store numbers, 2011-15
- Figure 12: Italy: Leading department store retailers’ annual sales per outlet, 2011-15
- La Rinascente extends its lead over Coin
Market Shares
- La Rinascente continues to grow its market share
- Figure 13: Italy: Leading department store retailers’ shares of Department stores’ sales, 2012-15
- Figure 14: Italy: Leading department store retailers’ shares of Mixed goods retailers’ sales, 2012-15
- La Rinascente continues to grow its market share
Online
- Online activity
- Leading online players
- Online activity
The Consumer – What You Need to Know
- Higher store count makes Coin the most popular
- Italian department stores excel on staff attitude and product availability
- La Rinascente leads on customer satisfaction
- Higher store count makes Coin the most popular
Where They Shop
- Coin the most popular department store
- Figure 15: Italy: The consumer: Department stores visited, either in-store or online in the last six months, March 2016
- La Rinascente appeals to a younger customer
- Figure 16: Italy: Age breakdown of consumers that have visited La Rinascente or Coin store in the past six months, March 2016
- Coin the most popular department store
Satisfaction Levels
- Staff attitude and size availability provoke highest satisfaction
- Value for money generates the strongest level of dissatisfaction
- Lack of commitment to online
- Figure 17: Italy: Department store visited most often, satisfaction with various criteria, March 2016
- Appealing to the young
- Figure 18: Italy: Satisfaction with department stores, by age and affluence, March 2016
- La Rinascente generates higher levels of satisfaction
- Figure 19: Italy: Satisfaction levels with department store most regularly used in the last six months, percentage point deviation from the average, March 2016
Coin
- What we think
- Expanding the Coin Excelsior format
- Trouble for Excelsior Verona
- Expanding its appeal to the young
- Making progress with multichannel
- Company background
- Company performance
- Figure 20: Coin: Group estimated sales performance, 2011/12-2015/16
- Figure 21: Coin: Outlet data, 2011/12-2015/16
- Retail offering
La Rinascente
- What we think
- Adding an annex
- Lacking an online option
- Appealing to international visitors
- Company background
- Company performance
- Figure 22: Rinascente (Department Stores): Group sales performance, 2010/11-2014/15
- Figure 23: Rinascente (Department Stores): Outlet data, 2010/11-2014/15
- Retail offering
Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Data sources
- Abbreviations
Department Stores - Italy - April 2016