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Department Stores - Italy - April 2018

“The department store sector in Italy saw weak growth in 2017as both Coin and Rinascente are losing share of spending to specialist retailers. Both department stores need to broaden their appeal to attract less affluent and younger consumers. While the Italian online market is still underdeveloped, as e-commerce grows in importance driven by international players, neither Coin nor Rinascente can afford to continue lagging behind online.”
– Tamara Sender, Senior Fashion Analyst

This report looks at the following areas:

  • Broadening their appeal
  • How important is online for the sector?

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Consumer spending
              • Figure 1: Italy: estimated distribution of consumer spending on clothing and footwear, 2016
              • Figure 2: Italy: estimated distribution of consumer spending on beauty and personal care products, 2017
            • Sector size and forecast
              • Companies and brands
                • Key metrics
                  • Market shares
                    • Figure 3: Italy: leading department store retailers’ shares of department store sales, 2017
                  • Online
                    • The consumer
                      • Where they shop
                        • Figure 4: Italy: department stores shopped at in the last 12 months, March 2018
                      • Attitudes to department stores
                        • Figure 5: Italy: attitudes to department stores, March 2018
                      • What we think
                      • Issues and Insights

                        • Broadening their appeal
                          • The facts
                            • The implications
                              • How important is online for the sector?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Consumer spending rises 2.7% in 2017
                                      • Department stores lose share of category spend
                                        • Department stores see weak growth of 0.5%
                                          • Mixed goods retailers account for 3.4% of sales
                                          • Consumer Spending

                                                • Figure 6: Italy: consumer spending on key department store product categories, (incl. VAT), at current prices, 2012-17
                                              • Department stores’ share of clothing & beauty markets
                                                • Clothing
                                                    • Figure 7: Italy: estimated distribution of consumer spending on clothing and footwear, 2016
                                                  • Beauty
                                                      • Figure 8: Italy: estimated distribution of consumer spending on beauty and personal care products, 2017
                                                  • Sector Size and Forecast

                                                    • Department store sector size
                                                      • Figure 9: Italy: department stores, estimated sector sales (excl VAT), 2013-17
                                                    • Mixed goods retailers sector
                                                      • Figure 10: Italy: mixed goods retailers, sales (excl. VAT), 2013-17
                                                      • Figure 11: Italy: Mixed goods retailers, forecast sales (excl. VAT), 2018-22
                                                  • Companies and Brands – What You Need to Know

                                                    • La Rinascente sees strong sales
                                                      • Coin struggles
                                                        • La Rinascente grows market share
                                                          • Main players have not developed e-commerce
                                                          • Leading Players

                                                              • Figure 12: Italy: leading department store retailers, estimated net revenues, 2013-17
                                                              • Figure 13: Italy: leading department store retailers, outlets, 2013-17
                                                              • Figure 14: Italy: leading department store retailers, annual sales per outlet, 2013-17
                                                          • Market Shares

                                                              • Figure 15: Italy: leading department store retailers’ estimated shares of department store sales, 2013-17
                                                              • Figure 16: Italy: leading department store retailers’ estimated shares of mixed goods retailers’ sales, 2013-17
                                                          • Online

                                                            • Online activity
                                                              • Figure 17: Europe: personal ownership of digital devices, Q3 2017
                                                            • Shopping online
                                                              • Leading online players
                                                              • The Consumer – What You Need to Know

                                                                • Coin draws more younger customers
                                                                  • Rinascente appeals most to men
                                                                    • Department stores good for discovering new products
                                                                      • 45-54s keen on extra services
                                                                        • Young people less likely to value department store experience
                                                                        • Where they Shop

                                                                            • Figure 18: Italy: department stores shopped at in the last 12 months, March 2018
                                                                          • Coin draws more younger customers
                                                                            • Figure 19: Italy: demographic breakdown of consumers that have shopped at a Rinascente or Coin department store in the last 12 months, by age, March 2018
                                                                          • Rinascente appeals most to men
                                                                            • Figure 20: Italy: those that have shopped at a Rinascente or Coin department store in the last 12 months, by gender and age, March 2018
                                                                          • Both Coin and Rinascente biased to affluent
                                                                            • Figure 21: Italy: those that have shopped at a Rinascente or Coin department store in the last 12 months, by annual income, March 2018
                                                                          • Online shoppers
                                                                            • Figure 22: Italy: online shoppers at Coincasa in the last 12 months, by generation groups, March 2018
                                                                        • Attitudes to Department Stores

                                                                          • Department stores good for discovering new products
                                                                            • Figure 23: Italy: attitudes to department stores, March 2018
                                                                          • 45-54s keen on extra services
                                                                            • Figure 24: Italy: agreement with statement ‘additional in-store services make visiting a department store more worthwhile’, by age, March 2018
                                                                          • Young people less likely to value department store experience
                                                                            • Figure 25: Italy: agreement with statement ‘department stores offer a better shopping experience than other retailers’, by gender and age, March 2018
                                                                          • Attitudes by department stores used
                                                                            • Figure 26: Italy: agreement with attitudes to department stores, by shoppers at Coin and Rinascente, March 2018
                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                          • Abbreviations
                                                                            • Data sources
                                                                            • Coin

                                                                                • What we think
                                                                                  • A new shopping experience
                                                                                    • Redesign of stores
                                                                                      • Focus on younger customers
                                                                                        • Need to focus online
                                                                                          • Company background
                                                                                            • Company performance
                                                                                              • Figure 27: Coin: group estimated sales performance, 2013-17
                                                                                              • Figure 28: Coin: Italy outlet data, 2013-17
                                                                                            • Retail offering
                                                                                            • La Rinascente

                                                                                                • What we think
                                                                                                  • Adapting stores to their location
                                                                                                    • Focus on the experience
                                                                                                      • Lacking an online option
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 29: Rinascente (Department Stores): group sales performance, 2013-17
                                                                                                            • Figure 30: Rinascente (Department Stores): outlet data, 2013-17
                                                                                                          • Retail offering

                                                                                                          Department Stores - Italy - April 2018

                                                                                                          US $1,343.55 (Excl.Tax)