Department Stores - Spain - April 2014
This year, our exclusive consumer research asked Spanish consumers:
- Which department stores they shopped at in the last six months and whether this was online or in-store
- What product categories they bought from department stores in the past six months;
- How satisfied they were with a range of elements at department stores
What you get
What's included
- Consumer Attitudes and Behaviour
- Market data
- Competitive analysis
- Risks and Opportunities
- What’s Next
- Market Trends
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
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Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Data
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.
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Table of contents
Introduction and Report Scope
- Department store definition
- Mixed goods retailers
- Statutory revenues versus GTV
- Financial definitions
- Currencies
- Figure 1: Euro to Pound exchange rates, 2008-13
- Sales per store, sales per sq m
- VAT rates
- Figure 2: Europe: VAT rates, 2010-14
- Abbreviations
Executive Summary
- Consumer spending
- Distribution of spending on clothing and beauty
- The department store sector and leading retailers
- Online
- The consumer: Where they shop
- The consumer: What they purchased
- The consumer: Customer satisfaction
- What we think
- Consumer spending
Spending and Inflation
- Key points
- Consumer spending: non-food markets contract across the board
- Figure 3: Spain: Spending on key department store product markets, (incl. VAT), at current prices, 2008-13
- Economy and Consumer Confidence
- Figure 4: Spain: consumer and retailer confidence levels, January 2013-February 2014
- Inflation (and deflation)
- Figure 5: Spain: Harmonised indices of consumer prices: Annual % change, January 2013-February 2014
- Figure 6: Spain: Harmonised indices of consumer prices: Annual % change, 2009-13
- Key points
Distribution of Spending on Clothing and Beauty
- Key points
- Department stores are a major channel in clothing and beauty/personal care
- Figure 7: Spain: Estimated distribution of spending on clothing, by retail sector, 2013
- Figure 8: Spain: Channels of distribution for personal care products, 2013
- The consumer: Where they buy clothing and beauty
- Figure 9: Spain: The consumer – Where they bought clothing in-store or online in the past 12 months, August 2013
- Figure 10: Spain: The consumer – Where they bought beauty products in the past 12 months, November 2013
- Key points
Sector Size and Forecast
- Key points
- Mixed goods operators lose retail market share
- Figure 11: Spain: Mixed goods retail sales (excl. VAT), 2008-13
- Figure 12: Spain: Mixed goods retail sales forecasts (excl. VAT), 2014-18
- Figure 13: Spain: El Corte Inglés as % of all mixed goods retailers sales, 2008-13
- Key points
The Leading Retailers: Financials and Outlets
- Figure 14: Spain: Leading department stores retailers’ net revenues, 2011-13
- Figure 15: Spain: Leading department store retailers’ store numbers, 2011-13
- Figure 16: Spain: Leading department store retailers’ annual sales per outlet, 2011-13
The Leading Retailers: Market Shares
- Figure 17: Spain: Leading department store retailers’ share of mixed goods retailers’ sales, 2011-13
Online
- Key points
- The retailers
- Figure 18: Online visitor data, February 2014
- Figure 19: Spain: El Corte Inglés estimated online sales, 2011/12-2013/14
- The online consumer
- Figure 20: Spain: Percentage of all individuals who purchased online in the past 12 months, selected categories, 2009-13
- Key points
The Consumer: Where They Shop
- Key points
- What we asked
- El Corte Inglés only multiple department store operator
- Figure 21: The consumer: Type of store bought from in the last 6 months, whether in-store or online, February 2014
- The online/offline split
- Figure 22: The consumer: Type of store bought from in the last six months, in-store versus online, February 2014
- Demographics: El Corte Inglés bias to more affluent shoppers
- Figure 23: The consumer: El Corte Inglés – Key demographics, February 2014
- Key points
The Consumer: What They Bought
- Key points
- What we asked
- What they bought: fashion the strongest product group
- Figure 24: Spain: The consumer: Broad product groups bought from in-store or online by where they bought, February 2014
- Footwear leads all other categories
- Figure 25: Spain: The consumer: Items bought in-store or online by where they bought, February 2014
- Key points
The Consumer: Customer Satisfaction
- Key points
- What we asked
- El Corte Inglés customers satisfied with website but not delivery options
- Figure 26: Spain: The consumer: ‘Any satisfied’ with El Corte Inglés and other large space retailers, February 2014
- Improving the fashion offer
- Food services
- Key points
El Corte Inglés
- What we think
- Company background
- Company performance
- Figure 27: El Corte Inglés: Department store financial performance, 2008/09-2013/14
- Figure 28: El Corte Inglés: department stores outlet data, 2008/09-2013/14
- Retail offering
Appendix – Broader Market Environment
- Online
- Figure 29: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
- Figure 30: Europe: Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
- Figure 31: Europe: Consumer confidence levels, April 2013 – March 2014
- Population
- Figure 32: Europe: Population, total and by age group, 2010
- Figure 33: Europe: Forecast population, total and by age group, 2015
- Figure 34: Europe: Forecast population, total and by age group, 2015
- Gross domestic product
- Figure 35: Europe: Gross domestic product, at current prices, 2012
- Figure 36: Europe: Real-terms year-on-year GDP growth, 2009-14
- Consumer spending
- Figure 37: Europe: Consumer spending, at current prices, 2012
- Figure 38: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
- Inflation
- Figure 39: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
- Interest rates
- Figure 40: Europe: Central bank interest rates, 2009-14
- Online
Appendix – The Consumer – Spain
- Figure 41: Department stores* bought from in the past six months, Spain, February 2014
- Figure 42: Items bought from a department store*, Spain, February 2014
- Figure 43: Department stores** bought from in the past six months – In-store or online, by demographics, Spain, February 2014
- Figure 44: Most popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
- Figure 45: Next most popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
- Figure 46: Other items bought from a department store** – In-store or online, by demographics, Spain, February 2014
- Figure 47: Least popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
- Figure 48: Satisfaction with department stores – Prices/value for money, by demographics, Spain, February 2014
- Figure 49: Satisfaction with department stores – Customer service, by demographics, Spain, February 2014
- Figure 50: Satisfaction with department stores – Product availability, by demographics, Spain, February 2014
- Figure 51: Satisfaction with department stores – Ease of navigation within the store^, by demographics, Spain, February 2014
- Figure 52: Satisfaction with department stores – Store standards^, by demographics, Spain, February 2014
- Figure 53: Satisfaction with department stores – Waiting time at check-out ^, by demographics, Spain, February 2014
- Figure 54: Satisfaction with department stores – Option to buy/reserve online and collect in-store ^^, by demographics, Spain, February 2014
- Figure 55: Satisfaction with department stores – Fashionable clothing offer, by demographics, Spain, February 2014
- Figure 56: Satisfaction with department stores – Product quality, by demographics, Spain, February 2014
- Figure 57: Satisfaction with department stores – Delivery options, by demographics, Spain, February 2014
- Figure 58: Satisfaction with department stores – Ease of use of the website ^^, by demographics, Spain, February 2014
- Figure 59: Satisfaction with department stores – In-store services^, by demographics, Spain, February 2014
Department Stores - Spain - April 2014