Department Stores - Spain - April 2014
This year, our exclusive consumer research asked Spanish consumers:
- Which department stores they shopped at in the last six months and whether this was online or in-store
- What product categories they bought from department stores in the past six months;
- How satisfied they were with a range of elements at department stores
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Table of contents
Introduction and Report Scope
- Department store definition
- Mixed goods retailers
- Statutory revenues versus GTV
- Financial definitions
- Currencies
- Figure 1: Euro to Pound exchange rates, 2008-13
- Sales per store, sales per sq m
- VAT rates
- Figure 2: Europe: VAT rates, 2010-14
- Abbreviations
Executive Summary
- Consumer spending
- Distribution of spending on clothing and beauty
- The department store sector and leading retailers
- Online
- The consumer: Where they shop
- The consumer: What they purchased
- The consumer: Customer satisfaction
- What we think
- Consumer spending
Spending and Inflation
- Key points
- Consumer spending: non-food markets contract across the board
- Figure 3: Spain: Spending on key department store product markets, (incl. VAT), at current prices, 2008-13
- Economy and Consumer Confidence
- Figure 4: Spain: consumer and retailer confidence levels, January 2013-February 2014
- Inflation (and deflation)
- Figure 5: Spain: Harmonised indices of consumer prices: Annual % change, January 2013-February 2014
- Figure 6: Spain: Harmonised indices of consumer prices: Annual % change, 2009-13
- Key points
Distribution of Spending on Clothing and Beauty
- Key points
- Department stores are a major channel in clothing and beauty/personal care
- Figure 7: Spain: Estimated distribution of spending on clothing, by retail sector, 2013
- Figure 8: Spain: Channels of distribution for personal care products, 2013
- The consumer: Where they buy clothing and beauty
- Figure 9: Spain: The consumer – Where they bought clothing in-store or online in the past 12 months, August 2013
- Figure 10: Spain: The consumer – Where they bought beauty products in the past 12 months, November 2013
- Key points
Sector Size and Forecast
- Key points
- Mixed goods operators lose retail market share
- Figure 11: Spain: Mixed goods retail sales (excl. VAT), 2008-13
- Figure 12: Spain: Mixed goods retail sales forecasts (excl. VAT), 2014-18
- Figure 13: Spain: El Corte Inglés as % of all mixed goods retailers sales, 2008-13
- Key points
The Leading Retailers: Financials and Outlets
- Figure 14: Spain: Leading department stores retailers’ net revenues, 2011-13
- Figure 15: Spain: Leading department store retailers’ store numbers, 2011-13
- Figure 16: Spain: Leading department store retailers’ annual sales per outlet, 2011-13
The Leading Retailers: Market Shares
- Figure 17: Spain: Leading department store retailers’ share of mixed goods retailers’ sales, 2011-13
Online
- Key points
- The retailers
- Figure 18: Online visitor data, February 2014
- Figure 19: Spain: El Corte Inglés estimated online sales, 2011/12-2013/14
- The online consumer
- Figure 20: Spain: Percentage of all individuals who purchased online in the past 12 months, selected categories, 2009-13
- Key points
The Consumer: Where They Shop
- Key points
- What we asked
- El Corte Inglés only multiple department store operator
- Figure 21: The consumer: Type of store bought from in the last 6 months, whether in-store or online, February 2014
- The online/offline split
- Figure 22: The consumer: Type of store bought from in the last six months, in-store versus online, February 2014
- Demographics: El Corte Inglés bias to more affluent shoppers
- Figure 23: The consumer: El Corte Inglés – Key demographics, February 2014
- Key points
The Consumer: What They Bought
- Key points
- What we asked
- What they bought: fashion the strongest product group
- Figure 24: Spain: The consumer: Broad product groups bought from in-store or online by where they bought, February 2014
- Footwear leads all other categories
- Figure 25: Spain: The consumer: Items bought in-store or online by where they bought, February 2014
- Key points
The Consumer: Customer Satisfaction
- Key points
- What we asked
- El Corte Inglés customers satisfied with website but not delivery options
- Figure 26: Spain: The consumer: ‘Any satisfied’ with El Corte Inglés and other large space retailers, February 2014
- Improving the fashion offer
- Food services
- Key points
El Corte Inglés
- What we think
- Company background
- Company performance
- Figure 27: El Corte Inglés: Department store financial performance, 2008/09-2013/14
- Figure 28: El Corte Inglés: department stores outlet data, 2008/09-2013/14
- Retail offering
Appendix – Broader Market Environment
- Online
- Figure 29: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
- Figure 30: Europe: Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
- Figure 31: Europe: Consumer confidence levels, April 2013 – March 2014
- Population
- Figure 32: Europe: Population, total and by age group, 2010
- Figure 33: Europe: Forecast population, total and by age group, 2015
- Figure 34: Europe: Forecast population, total and by age group, 2015
- Gross domestic product
- Figure 35: Europe: Gross domestic product, at current prices, 2012
- Figure 36: Europe: Real-terms year-on-year GDP growth, 2009-14
- Consumer spending
- Figure 37: Europe: Consumer spending, at current prices, 2012
- Figure 38: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
- Inflation
- Figure 39: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
- Interest rates
- Figure 40: Europe: Central bank interest rates, 2009-14
- Online
Appendix – The Consumer – Spain
- Figure 41: Department stores* bought from in the past six months, Spain, February 2014
- Figure 42: Items bought from a department store*, Spain, February 2014
- Figure 43: Department stores** bought from in the past six months – In-store or online, by demographics, Spain, February 2014
- Figure 44: Most popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
- Figure 45: Next most popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
- Figure 46: Other items bought from a department store** – In-store or online, by demographics, Spain, February 2014
- Figure 47: Least popular items bought from a department store** – In-store or online, by demographics, Spain, February 2014
- Figure 48: Satisfaction with department stores – Prices/value for money, by demographics, Spain, February 2014
- Figure 49: Satisfaction with department stores – Customer service, by demographics, Spain, February 2014
- Figure 50: Satisfaction with department stores – Product availability, by demographics, Spain, February 2014
- Figure 51: Satisfaction with department stores – Ease of navigation within the store^, by demographics, Spain, February 2014
- Figure 52: Satisfaction with department stores – Store standards^, by demographics, Spain, February 2014
- Figure 53: Satisfaction with department stores – Waiting time at check-out ^, by demographics, Spain, February 2014
- Figure 54: Satisfaction with department stores – Option to buy/reserve online and collect in-store ^^, by demographics, Spain, February 2014
- Figure 55: Satisfaction with department stores – Fashionable clothing offer, by demographics, Spain, February 2014
- Figure 56: Satisfaction with department stores – Product quality, by demographics, Spain, February 2014
- Figure 57: Satisfaction with department stores – Delivery options, by demographics, Spain, February 2014
- Figure 58: Satisfaction with department stores – Ease of use of the website ^^, by demographics, Spain, February 2014
- Figure 59: Satisfaction with department stores – In-store services^, by demographics, Spain, February 2014
Department Stores - Spain - April 2014