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Department Stores - Spain - April 2018

“As the only department store in Spain, El Corte Inglés is facing growing competition from more agile and lower-priced specialist retailers. In order to compete El Corte Inglés needs to broaden its appeal and move away from a reliance on older and wealthier customers. It also needs to stand out by extending its offer to include more new and exciting brands. As Spanish consumers shop more online, it faces a growing threat from Amazon and will need to convert itself into a truly omnichannel business in order to remain competitive here.”
– Tamara Sender, Senior Fashion Analyst

This report looks at the following areas:

  • El Corte Inglés looks to broaden its appeal
  • El Corte Inglés focuses more on online

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Consumer spending
              • Department stores’ share of clothing & beauty markets
                • Figure 1: Spain: estimated distribution of consumer spending on clothing and footwear, 2016
                • Figure 2: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
              • Sector size and forecast
                • Companies and brands
                  • Key metrics
                    • Market shares
                      • Figure 3: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2013-17
                    • Online
                      • The consumer
                        • Where they shop
                          • Figure 4: Spain: department stores shopped at in the last 12 months, in-store and online, March 2018
                        • Attitudes to department stores
                          • Figure 5: Spain: attitudes to department stores, March 2018
                        • What we think
                        • Issues and Insights

                          • El Corte Inglés looks to broaden its appeal
                            • The facts
                              • The implications
                                • El Corte Inglés focuses more on online
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • Consumer spending
                                        • Department stores’ share of clothing & beauty markets
                                          • ECI is the only department store in Spain
                                          • Consumer Spending

                                                • Figure 6: Spain: spending on key department store product categories (incl. VAT), at current prices, 2012-17
                                              • Department stores’ share of clothing & beauty markets
                                                • Clothing
                                                    • Figure 7: Spain: estimated distribution of consumer spending on clothing and footwear, 2016
                                                  • Beauty
                                                      • Figure 8: Spain: estimated distribution of consumer spending on beauty and personal care products, 2016
                                                  • Sector Size and Forecast

                                                    • Department store sector size
                                                      • Mixed goods retailers sector
                                                        • Figure 9: Spain: mixed goods retailers, sales (excl. VAT), 2012-17
                                                        • Figure 10: Spain: mixed goods retailers, forecast sales (excl. VAT), 2017-22
                                                    • Companies and Drands – What You Need to Know

                                                      • A sector with only one retailer
                                                        • ECI loses share of market
                                                          • Online growing fast
                                                          • Leading Players

                                                            • A sector with only one retailer
                                                              • Figure 11: Spain: leading department store retailers, net revenues, 2012-17
                                                              • Figure 12: Spain: leading department store retailers, outlets, 2012-17
                                                              • Figure 13: Spain: Leading department store retailers, sales per outlet, 2012-17
                                                          • Market Shares

                                                              • Figure 14: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2013-17
                                                          • Online

                                                            • Online activity
                                                              • Figure 15: Spain: personal ownership of digital devices, Q3 2017
                                                            • Shopping online
                                                              • Figure 16: Spain: online and in-store shoppers at department stores, March 2018
                                                            • Leading online players
                                                            • The Consumer – What You Need to Know

                                                              • El Corte Inglés remains popular
                                                                • Low level of trust from Baby Boomers
                                                                  • 82% drawn to new products
                                                                  • Where they Shop

                                                                      • Figure 17: Spain: department stores shopped at in the last 12 months, March 2018
                                                                    • In-store shoppers biased towards 55+
                                                                      • Figure 18: Spain: demographic profile of El Corte Inglés in-store shoppers, March 2018
                                                                    • ECI most popular amongst better-off Spaniards
                                                                      • Figure 19: Spain: demographic profile of El Corte Inglés online shoppers, March 2018
                                                                  • Attitudes to Department Stores

                                                                    • 82% drawn to new products
                                                                      • Figure 20: Spain: attitudes to department stores, March 2018
                                                                    • El Corte Inglés scores low trust among Baby Boomers
                                                                      • Figure 21: Spain: agreement with statement ‘department stores are more trustworthy than other retailers’, crossed by generation groups, March 2018
                                                                    • Online shoppers view department store shopping experience in better light
                                                                      • Figure 22: Spain: attitudes to department stores, crossed by in-store shoppers and online shoppers, March 2018
                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                    • Abbreviations
                                                                      • Data sources
                                                                      • El Corte Inglés

                                                                          • What we think
                                                                            • ECI/Hipercor merger
                                                                              • Growing competition from specialists and pureplays
                                                                                • Digital transformation
                                                                                  • Focus on younger customers
                                                                                    • Drive for sustainability
                                                                                      • Capitalising on tourism spend in 2018
                                                                                        • Company background
                                                                                          • Company performance
                                                                                            • Figure 23: El Corte Inglés (Department stores): group financial performance, 2012/13-2017/18
                                                                                            • Figure 24: El Corte Inglés (Department stores): outlet data, 2012/13-2017/18
                                                                                          • Retail offering

                                                                                          Department Stores - Spain - April 2018

                                                                                          US $1,343.55 (Excl.Tax)