Department Stores - Spain - April 2018
“As the only department store in Spain, El Corte Inglés is facing growing competition from more agile and lower-priced specialist retailers. In order to compete El Corte Inglés needs to broaden its appeal and move away from a reliance on older and wealthier customers. It also needs to stand out by extending its offer to include more new and exciting brands. As Spanish consumers shop more online, it faces a growing threat from Amazon and will need to convert itself into a truly omnichannel business in order to remain competitive here.”
– Tamara Sender, Senior Fashion Analyst
This report looks at the following areas:
- El Corte Inglés looks to broaden its appeal
- El Corte Inglés focuses more on online
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