Deposit and Savings Accounts - UK - April 2012
“Our research suggests that many people are baffled by the number of different savings accounts and rates on offer. Any attempts by providers to simplify their product ranges or to introduce applications that help people quickly and easily navigate the maze of choices would be welcomed by customers. At the same time, maintaining a competitive rate and good customer communications will also help retention levels.”
– Sarah Hitchcock, Senior Analyst – Financial Services
Some questions answered in this report include:
- How large is the retail savings market and how has it performed recently?
- How competitive is the retail savings landscape?
- Which sectors of the market are seeing the greatest inflows of money?
- How is the rival equity asset class faring?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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