Designer Fashion - UK - December 2019
£ 1,995.00 (Excl.Tax)Excl. Tax Buy Now
The way these young consumers shop is changing and they are more likely than other demographics to buy designer fashion that has good reviews and that they have seen on social media. Luxury brands are having to review the way they promote themselves and where they advertise. In an effort to target these young shoppers, several designer brands including Burberry and Ralph Lauren have launched campaigns on social media site TikTok in 2019, where the focus is on using video content to promote entertainment and authenticity rather than hard selling
“The designer fashion market is experiencing major changes as the sector embraces the shift towards shopping more online and the higher visibility from social media. As Millennials drive sales of luxury fashion, they are putting pressure on designer brands to be more ethical, inclusive and diverse. They are also changing the way these brands promote themselves and where they advertise, with a bigger focus on content that embraces entertainment and authenticity.”
– Tamara Sender Ceron, Senior Fashion Analyst
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