Desserts & Sweets Consumption Habits - Brazil - February 2018
“Despite growing health concerns related to food and drinks consumption, indulgence and flavor are still the most important attributes for the desserts and sweets category. When consuming these products, Brazilians are eager to find a moment of pleasure that improves their mood and emotional well-being.”
– Ana Paula Gilsogamo, Food and Drinks Analyst
This report looks at the following areas:
- Seen as non-essential, the category suffers with the economic insecurity
- Health concerns and high incidence of obesity and diabetes impose challenges
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