Destilados - Brasil - Abril 2016
“Os brasileiros estão consumindo menos bebidas alcoólicas, inclusive destiladas. As marcas precisam ser criativas para fazer os consumidores beberem (ou beberem mais). Além da crise econômica que afeta o bolso, os brasileiros estão preocupados com a saúde. Uma maneira de lidar com isso é fornecer informações nutricionais e conselhos sobre como beber responsavelmente.
– Andre Euphrasio, Analista de Pesquisa
Este relatório responde às seguintes questões:
- Aumentando o consumo de destilados entre consumidores DE
- Aproveitando a crise para impulsionar as vendas de destilados prontos para beber
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