Diet Trends - US - November 2014
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- health and wellbeing
- November 2014
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“Due to rising levels of obesity, the diet market is poised for growth. However, a great deal of skepticism toward products is hindering growth.”
– Emily Krol, Health and Wellness Analyst
This report discusses the following key topics:
The term “diet” has evolved over the years to mean different things to different people. This report identifies the behavior and attitudes American consumers have toward dieting, focusing on diet practice differences by age and gender. It also analyzes trends and innovations in diet foods and programs, and seeks to uncover the types of diets that resonate with consumers, as well as opportunities for marketers in the diet landscape. Knowing who to appropriately market diet products to can help players in this space selectively merchandise and reach their target consumers.
This report builds on the analysis presented in Mintel’s Diet Trends – US, November 2012.
For the purposes of this report, “diet” is defined as an eating or drinking regimen with the goal of losing weight. Mintel defines dieters as respondents who are trying to lose/maintain weight by dieting.
This report covers diet products that are used primarily for weight control (weight loss and weight management). MULO sales data for the following weight control products is included:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.