Diet Trends - US - September 2016
"The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences. Packaged and processed foods continue to fall out of favor, shrinking the opportunity for diet foods but opening up new possibilities for services that can offer people trying to lose weight convenience, time savings, or support."
- Dana Macke, Senior Research Analyst, Lifestyles and Leisure
This report discusses the following key topics:
- Nutrition knowledge isn’t power
- Dieters are thinking long-term
- Organization leads to motivation
or the purposes of this Report, Mintel has used the following definitions:
“Diet” is defined as an eating or drinking regimen with the goal of losing or maintaining weight. Dieters are respondents who are currently trying or have ever tried to manage their weight by dieting. This Report covers diet products that are used primarily for weight control (weight loss and weight management).
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