Digestive Health - US - July 2015
"The OTC digestive health market experienced solid growth, posting gains since 2013, with similar growth trends expected through 2020. The majority of consumers turn to some form of OTC digestive aids to treat gastrointestinal distress, with antacids accounting for the largest share of all digestive health remedy sales. Looking forward, consumers’ need for digestive health treatments is not expected to change, however interest in proactive health options such as probiotics and prebiotics is growing."
- Marissa Gilbert, Health and Wellness Analyst
This report discusses the following key issues:
- Despite solid 2015 gains in digestive health, some leading companies suffer loses
- Stomach remedies/antidiarrheals dominated by two brands; experiences lowest growth
- Nearly one third of adults choose no treatment when experiencing discomfort
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