Digital Advertising - Canada - August 2018
"The vast majority of Canadian consumers regularly view digital ads, whether via a computer, mobile device and/or news feed. Additionally, most consumers are also exposed to digital ads on a daily basis. Although most see digital ads frequently, frustration and avoidance of such ads is prominent among Canadians, especially older segments of the population. Younger consumers though, display positive sentiment towards the category and are more likely to click on digital ads to learn more about a product and/or service. Advertisers face challenges in attracting certain groups; however, they have opportunity to do well through appropriate ad formats and suitable offerings based on the behaviours and attitudes of these cohorts."
- Andrew Zmijak, Research Analyst
This report will look at the following areas:
- Older cohorts less likely to click on most types of ads
- Consumer frustration with mobile ads apparent
- Close to half rid video display ads as soon as possible
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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