Digital Advertising - China - March 2019
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
This report examines Chinese consumers’ behaviours and attitudes towards digital advertising, which is defined as internetbased advertising of the following forms:
Audio-only ads (ie internet radio) are excluded
“Both content and touchpoint are crucial for successful digital advertising, as consumers don’t want to be fed irrelevant information anymore. Native content will continue to be of importance and lifestyle-positioning is increasingly appealing. Meanwhile, advertisers need to explore new touchpoints to engage consumers, from traditional channels to new digital services or devices, such as chatbots and smart speakers”
– Alice Li, Senior Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.