Digital Advertising - US - August 2017
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Propelled by growth in mobile and social, digital ad sales in total increased by more than 20% annually from 2014-17, but rapid growth in mobile and social is stunting other opportunities, particularly considering that desktop remains the primary platform for browsing and streaming video among large sections of the adult population. As delineated in other research findings, advertisers may be paying too much heed to concerns regarding privacy that are promoted more by anecdote than statistical analysis. Other potential pitfalls in navigating the rapidly changing digital environment include efforts to stimulate immediate purchasing when digital is evolving toward brand awareness, and assumptions regarding the value of video display ads."
- Billy Hulkower, Senior Analyst, Technology and Media
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.