Digital Advertising - US - August 2019
Covered in this report
For the purposes of this report, digital advertising includes internet delivered ads in paid search advertising, digital video ads, banner advertising and other forms of digital advertising that includes but is not limited to email acquisition, audio streaming, classified ads, lead generation services and apps.
"Digital advertising is a $125 billion industry and is estimated to account for more than half of total advertising spending following robust growth across all segments including banner, video and search. Growth is expected to continue, albeit at a slightly slower rate than in years past, indicating that the digital ad market is reaching maturity. Digital media consumption continues to rise as new streaming services enter the market and consumers switch to internet-based media."
- Buddy Lo, Senior Technology Analyst
This report will look at the following areas:
- Consumers routinely come across irrelevant ads
- Four in 10 use two or more methods to avoid digital ads
- Privacy and personal information are sensitive areas for consumers
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