Digital and Print Magazines - US - December 2014
“Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and current performance likely lies in that a digital replica does not make use of the power of the tablet to offer a multimedia interactive experience. So long as digital editions replicate the print experience, many subscribers are likely to continue to prefer the original experience of flipping pages. As digital breaks away from replication, it will also break away in ad sales and subscriptions.”
– Billy Hulkower, Senior Technology and Media Analyst
Some questions answered in this report include:
- Can tablets grow digital usage?
- Can the periodical remain relevant?
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