Digital Content Consumption - Canada - November 2018
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"The vast majority of consumers who have performed online activities have done so at least once per month. This includes online activities such as reading/watching news online, reading articles on websites, reading articles on social media, watching videos on social media, viewing/sharing photos online, using a video streaming service, watching live sports online, watching TV shows online, and using apps for digital content. This displays Canadians’ inclination towards digital content consumption and marks positive market conditions for brands in the category. Furthermore, consumers prefer streaming services over traditional services such as pay TV (television) cable/satellite and individual songs/albums."
Andrew Zmijak, Research Analyst
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