Digital Entertainment: Streaming Video - US - January 2010
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According to the Council of Research Excellence, the Ball State University Center for Media Design and Sequent Partners, in spring and fall 2008 US consumers spent an average of 347 minutes per day watching live television, DVR playback or DVD or VCR movies. This compares to roughly 24 minutes per day for streaming online video in November 2009. Combining these two points of data gives online video a share of 6.5% of video minutes watched daily, suggesting that the migration of video usage from a cable, satellite or broadcast source to an internet source must be viewed as an evolution, rather than a revolution; however, as presented in the details of this report, that evolution is well under way.
Given this substantial attention, it appears likely that ad-based streaming video is under-monetized among suppliers, and under-used by ad buyers. This report aims to help both sides bridge this gap, as well as providing insights into how to grow usage further. Subjects covered include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.