Digital Marketing in Automotive - China - March 2018
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“30-39-year-olds, instead of young adults, show the highest interest in WeChat moment flow ads, especially those full-size SUV (Sports utility vehicles) and MPV (Multi-purpose vehicle) buyers. Therefore, car ads on this channel could highlight the large inner space, with a family theme to attract more attention.
Zhihu is now paid more attention to than WeChat and Weibo, especially by 20-29-year-olds. It is critical for car companies to build a credible brand image on such a platform in order to compete against independent car reviews. Using the language of the audience and making use of the comment board are the core tactics.”
– Aaron Guo, Associate Director of Research
This Report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.