Digital Marketing in Automotive - China - March 2019
Covered in this report
This report discusses the information channels where consumers obtain knowledge about cars. Based on this, Mintel analyses what kind of information is most valued by consumers before they make car purchasing decisions. This report also discusses consumers’ preferred ads in terms of brand, distribution channels and influence on consumers. In addition, this report covers the most effective types of content in ads that boosts consumers’ trust in brands.
“As consumers become more and more discerning and knowledgeable about cars, this increases the importance of targeting the right group of consumers through marketing. Mintel finds significant differences between female and male consumers in the way they process car information and how they act upon it.”
– Terence Zhou, Research Analyst
This report examines the following issues:
- What should auto brands know about targeting females?
- Make it further through marketing for female consumers…
- Less is more
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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