Digital Marketing in Automotive - China - March 2019
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This report discusses the information channels where consumers obtain knowledge about cars. Based on this, Mintel analyses what kind of information is most valued by consumers before they make car purchasing decisions. This report also discusses consumers’ preferred ads in terms of brand, distribution channels and influence on consumers. In addition, this report covers the most effective types of content in ads that boosts consumers’ trust in brands.
“As consumers become more and more discerning and knowledgeable about cars, this increases the importance of targeting the right group of consumers through marketing. Mintel finds significant differences between female and male consumers in the way they process car information and how they act upon it.”
– Terence Zhou, Research Analyst
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.