Digital Media Consumption (News, eBooks and Video) - China - June 2019
“The popularization of smartphones enables consumers to enjoy online activities anytime, anywhere. With online videos, online news and e-books universally popular in China, the next step for the media industry will be encouraging consumers to pay for digital content and increasing penetration among new internet users. Overall, the paid market is still underdeveloped in terms of consumers’ willingness to pay for content. Chinese consumers’ awareness towards copyright has improved, although it is not as mature as consumers in developed countries.”
– Kaye Huang, Research Analyst
This report looks at the following areas:
- Fulfilling young adults’ needs for emotional connection
- Help parents choose the right content
- Print books still have potential among young adults
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