Digital Trends - Asian Consumers Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Digital Trends - Asian Consumers market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report explores Asian consumers’ technology usage as well as their digital activities, how they access the internet, and their attitudes toward technology and the digital world.
Mintel’s use of the term “Asian Americans” refers to Asians who have immigrated to the US or who are living in the US of any immigration status. They may be visiting foreign nationals or first-, second-, or higher-generation immigrants.
For the purposes of consumer research for this report, Asians are defined as persons having origins in the following regions:
- East Asia: Japan, China, North and South Korea
- Southeast Asia: Cambodia, Philippines, Thailand, Vietnam, Laos
- South Asia: India, Pakistan
In this report, acculturation refers to which culture is most dominant in an Asian American’s life. The following terms and definitions are used:
- Unacculturated: the respondent’s Asian/Pacific Island culture is more dominant in their life.
- Bicultural: Asians are equally affected by Asian and American cultures.
- Acculturated: American culture is more dominant in their life.
Expert analysis from a specialist in the field
Written by John Poelking, a leading analyst in the Leisure & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic and international interests through the adoption of new hardware and services
Leisure & Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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