Digital Trends (Brands): Incl Impact of COVID-19 - Canada - May 2020
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
“Digital brands are suddenly at the forefront as the world grapples with COVID-19. Apple and Google have partnered to create contact tracing app software, Amazon is experiencing shipping delays as a result of a surge in demand for online shopping, while Nintendo is selling out of consoles and Netflix is keeping the world entertained with Tiger King. Digital tech and global pandemics are ostensibly unrelated – but the way consumers are dealing with the crisis has made these brands as important as ever.
At the same time, though, there are existing behaviours and loyalties these brands have established through years and even decades of strategy. There is a reason people immediately look to Apple, Google and Amazon for help during this crisis. But while their current positions have been years in the making, we could be in the midst of a turning point for these brands depending on how they navigate the COVID-19 crisis and its fallout.”
– Scott Stewart, Senior Tech & Media Analyst
This report examines the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.