Digital Trends - China - June 2013
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- June 2013
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“The high level of smartphone penetration and social network usage in China suggests that there is a lot of potential in technology products that are sold with integrated content services built in.”
– David Zhang, Research Analyst
This report examines trends in consumer technology and digital media in China. This is the first report in the Digital Trends China series, which looks at device ownership and usage over the past three months. Data from Mintel’s consumer research also show the products that people are looking to purchase over the coming months, and the analysis looks at what is sparking growth, or causing the decline, of sales of devices.
Online activities are also assessed, with this report comparing the contrasting habits of computer, smartphone and tablet users. Internet access methods and usage rates are analysed, whilst attitudes towards technology are continuously monitored and discussed.
Digital Trends also provides top-level comparisons of technology ownership in China, and cross-comparison between China and the UK is also included in this report.
In this report, laptops, netbooks, old-style tablet computers with swivel screens and physical keyboards, as well as Ultrabooks, have been broadly categorised as ‘laptops’. The term ‘desktop’ refers to computers intended for use at a single location and includes, but is not limited to, tower computers and all-in-one computers. ‘Tablet’ refers to the new style of tablet computer popularised by the arrival Apple’s iPad, and describes computers in a slate or slab format, with touchscreens and no permanently attached physical keyboards.
Smart TV refers to internet-enabled television sets. The term ‘smart’, when prefixing another consumer technology product in this report, is also used to describe internet connectivity features on non-conventional products, such as ‘smart fridges’, which are fridges that can connect to the internet.
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.