Digital Trends - China - June 2014
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- June 2014
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“PCs and mobile phones are leading consumer technology product segments with high product ownership. Both segments are mature in terms of penetration, and volume growth for these categories is mainly driven by replacement and upgrades. PCs and mobile phones are also much more important to young people in their 20s. This uncovers an important implication of shifting lifestyles – young people are moving away from TV screens."
– Can Huang, Senior Research Analyst
Some questions answered in this report include:
This report examines trends in consumer technology and online behaviour in China. This is the second report in the Digital Trends China series, building on Mintel’s Digital Trends – China – June 2013. Three main areas covered in this report are technology product ownership and usage, online activity dynamics, and digital advertising.
Personal computers, mobile phones, televisions, home entertainment devices, cameras, and portable media players are the major types of consumer technology products covered by this report.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.