Digital Trends - China - March 2016
"Chinese consumers are open to purchasing and using digital products, and multifunctional digital products with enhanced features may be attractive to Chinese consumers. Smart TVs see the potential to grow in terms of both penetration and as a marketing channel. To attract visit, offline stores can leverage the power of technology, such as virtual reality and augmented reality."
– Terra Xu, Senior Research Analyst
This report covers the following issues:
- Attracting purchase of new digital products
- Opportunity for multifunctional products with enhanced features
- Marketing to affluent consumers
- Attracting visit to bricks-and-mortar stores by technology facilities
Facing the challenge from e-commerce, bricks-and-mortar stores may leverage the power of technology to attract visit. Fun-to-use in-store digital devices are especially attractive to families with children. Companies and brands can consider using the emerging VR and AR technology to enhance in-store experience.
Personal computers, mobile phones, televisions, cameras, gaming consoles and wearable digital products are the major types of consumer technology products covered by this report.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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