Digital Trends - China - March 2016
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- March 2016
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"Chinese consumers are open to purchasing and using digital products, and multifunctional digital products with enhanced features may be attractive to Chinese consumers. Smart TVs see the potential to grow in terms of both penetration and as a marketing channel. To attract visit, offline stores can leverage the power of technology, such as virtual reality and augmented reality."
– Terra Xu, Senior Research Analyst
This report covers the following issues:
Facing the challenge from e-commerce, bricks-and-mortar stores may leverage the power of technology to attract visit. Fun-to-use in-store digital devices are especially attractive to families with children. Companies and brands can consider using the emerging VR and AR technology to enhance in-store experience.
Personal computers, mobile phones, televisions, cameras, gaming consoles and wearable digital products are the major types of consumer technology products covered by this report.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.