Digital Trends - Hispanics Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Digital Trends - Hispanics market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Smartphones can encourage ownership of more discretionary devices
- Hispanics are making their homes streaming ready
- Device teamwork
Covered in this report
This reports tracks Hispanics’ household and personal ownership of technology devices, means of accessing the internet, activities Hispanics do online with core devices (ie smartphones, computers, and smart TVs, family dynamics regarding technology, and overall attitudes that drive digital behaviors.
This report builds on the analysis presented in Mintel’s Digital Trends (Consumer) – US, April 2019, Digital Trends (Hardware) – US, September 2018 and Digital Trends – Black Consumers – US, May 2017.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Hispanics’ reliance on fast and stable internet services is growing as they are online and own a variety of technology devices for the household and personal use. The internet is enhancing Hispanics’ content consumption through streaming services, and it is also enabling Hispanics to connect to friends and family and their surroundings, as well, through smartphones "Juan Ruiz
Director of Hispanic Insights
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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