Digital Trends - Hispanics - US - May 2019
Covered in this report
This reports tracks Hispanics’ household and personal ownership of technology devices, means of accessing the internet, activities Hispanics do online with core devices (ie smartphones, computers, and smart TVs, family dynamics regarding technology, and overall attitudes that drive digital behaviors.
This report builds on the analysis presented in Mintel’s Digital Trends (Consumer) – US, April 2019, Digital Trends (Hardware) – US, September 2018 and Digital Trends – Black Consumers – US, May 2017.
"Hispanics’ reliance on fast and stable internet services is growing as they are online and own a variety of technology devices for the household and personal use. The internet is enhancing Hispanics’ content consumption through streaming services, and it is also enabling Hispanics to connect to friends and family and their surroundings, as well, through smartphones."
- Juan Ruiz, Director of Hispanic Insights
This report will look at the following areas:
- Hispanics are making their homes streaming ready.
- Smartphones can encourage ownership of more discretionary devices.
- Device teamwork.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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