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Help brands reach online consumers. Use relevant digital content to drive engagement. Provide a safe and seamless online shopping experience.

Nidhi Sinha, Head of Content - India Consumer

What's included

What's included

Table of contents

Table of contents

  1. Executive Summary


      • Key drivers
      • Global trends and how are they playing out in India
    • CONSUmer insights

      • Technology ownership across India
      • [Graph] India: Personal technology ownership, by gender, April 2018
      • [Graph] India: Personal technology ownership, by working status, April 2018
      • [Graph] India: Household and personal technology ownership – Select items, by family type, April 2018
      • [Graph] India: Technology ownership – Select personal and household, by region, April 2018
      • Online communication and content consumption
      • [Graph] India: Online communication activities – Select items, by gender, April 2018
      • [Graph] India: Online content consumption – Select activities, by all and homemakers, April 2018
      • [Graph] India: Online content consumption – Select activities, by age, April 2018
      • Role of e-commerce in India
      • [Graph] India: Online purchases – Select items, by age and gender, April 2018
    • MARKET APPlication

      • Opportunities
      • [Graph] India: Online activities and consumption – Select, by age and gender, April 2018
      • Who's innovating
      • Global innovators
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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