Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

Increase adoption of smartphones among non-users. Use the digital way to reach out to consumers about brands and social issues.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY DRIVERS

  • Key trends
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Internet usage patterns
  • Passive vs active usage
  • Leverage social media to reach out

MARKET APPLICATIONS

  • Opportunities
  • Who's innovating
  • Global innovations

APPENDIX

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key drivers

      • Key trends
      • Global trends and how they are playing out in India
    • consumer insights

      • Internet usage patterns
      • [Graph] India: Ownership of personal technology, select – by age and gender, May 2019
      • [Graph] India: Ownership of personal technology, select – by region, May 2019
      • [Graph] India: Ownership of personal technology, select – by marital status, May 2019
      • Passive vs active usage
      • [Graph] India: Online activities carried out by internet users, by gender, May 2019
      • [Graph] India: Online activities undertaken in the last three months, by age group, May 2019
      • [Graph] India: Online activities carried out by internet users, by region, May 2019
      • [Graph] India: Online activities carried out by internet users, by employment status, May 2019
      • Leverage social media to reach out
      • [Graph] India: Attitudes towards online activities,by parental status, May 2019
    • Market applications

      • Opportunities
      • Who's innovating
      • Global innovations
    • appendix

      • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        • Key Trends

          Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

        • Consumer

          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

        • Brand/Company

          Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

        Trusted by companies. Big and small.