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Description

Description

“The fact that digital assistants like Alexa or Siri are the most likely of the AI-based or automated products or services that people would use is a reflection of the extent to which voice controlled speakers like Amazon Echo and Google Home have quickly captured the public’s imagination. Smartphone-based digital assistants helped introduce people to the idea, but it’s the advent of voice-controlled speakers that has really started to help people see voice interaction as a real benefit rather than just a gimmick.”

- Matt King – Category Director, Technology and Media Research

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • Personal Technology
            • Recent purchasing trends provide cause for optimism in a saturated smartphone market
              • Figure 1: Ownership of mobile phones, January 2012-December 2017
            • March of the smartwatches continues
              • Figure 2: Ownership of wearable devices, November 2014-December 2017
            • Household Technology
              • Computer market remains flat, with cut-throat competition for replacement buyers
                • Figure 3: Household ownership of computers, January 2012-December 2017
              • One in six have now gone 4K…
                • Figure 4: Household ownership of HD and Ultra HD 4K televisions, July 2016-December 2017
              • Voice speaker ownership up to one in 10, and VR makes inroads
                • Figure 5: Ownership of voice-controlled speakers and VR headsets, December 2017
              • Online activities
                • Online activity sees winter bump
                  • Figure 6: Online activities done in the last three months on any device*, June 2017 and December 2017
                • Special Focus: AI and Automation
                  • Weight of opinion balanced against personalisation
                    • Figure 7: Interest in personalised recommendations, December 2017
                  • Voice-controlled speaker growth helping accustom people to AI
                    • Figure 8: Likelihood of using automated products or services, December 2017
                • Personal Technology – Headline Data

                    • Ownership of mobile phones
                      • Figure 9: Ownership of mobile phones, January 2012-December 2017
                      • Figure 10: Ownership of mobile phones and smartwatches (source data), January 2012-December 2017
                      • Figure 11: Smartphone and basic mobile phone ownership combinations, June 2017-December 2017
                      • Figure 12: Smartphone and basic mobile phone ownership combinations (source data), June 2017-December 2017
                    • Ownership of wearable technology
                      • Figure 13: Ownership of wearable devices, November 2014-December 2017
                      • Figure 14: Ownership of wearable devices (source data), November 2014-December 2017
                    • Ownership of other personal technology
                      • Figure 15: Ownership of other personal technology products, December 2013-December 2017
                      • Figure 16: Ownership of other personal technology products (source data), December 2013-December 2017
                    • Recent personal technology purchases
                      • Figure 17: Personal technology products bought in the last three months, June 2017-December 2017
                      • Figure 18: Personal technology products bought in the last three months (source data), June 2017-December 2017
                    • Planned personal technology purchases
                      • Figure 19: Personal technology products plan to buy in the next three months, June 2017-December 2017
                      • Figure 20: Personal technology products plan to buy in the next three months (source data), June 2017-December 2017
                  • Personal Technology – Market Commentary

                      • Recent purchasing trends provide cause for optimism in a saturated smartphone market
                        • Flagship handset demand to continue into 2018
                          • Smartphone shoppers getting savvier
                            • Innovation beyond the small screen
                              • Positive projection for WMS’s Moviphone
                                • Figure 21: Moviphone, from WMS
                              • PC mode back on the table
                                • Figure 22: Huawei Mate 10 in Pocket PC mode
                              • March of the smartwatches continues
                                • New models continue to pack in more features
                                  • Figure 23: Fitbit Versa
                                • The future looks fit and well…
                                  • …and fashionable
                                    • Wearable cameras maintain a steady niche
                                    • Household Technology – Headline Data

                                        • Ownership of computers
                                          • Figure 24: Household ownership of computers, January 2012-December 2017
                                          • Figure 25: Household ownership of computers (source data), January 2012-December 2017
                                          • Figure 26: Ownership of computers, by form factor. June 2017-December 2017
                                          • Figure 27: Ownership of computers, by form factor (source data), June 2017-December 2017
                                          • Figure 28: Computer ownership combinations, June 2017-December 2017
                                          • Figure 29: Computer ownership combinations (source data), June 2017-December 2017
                                        • Ownership of TVs
                                          • Figure 30: Household ownership of HD and Ultra HD 4K televisions, July 2016-December 2017
                                          • Figure 31: Household ownership of HD and Ultra HD 4K televisions (source data), July 2016-December 2017
                                          • Figure 32: TV ownership combinations, June 2017-December 2017
                                          • Figure 33: TV ownership combinations (source data), June 2017-December 2017
                                        • TV connectivity
                                          • Figure 34: Type of TV internet connection, June 2017-December 2017
                                          • Figure 35: Type of TV internet connection (source data), June 2017-December 2017
                                        • Ownership of other household technology
                                          • Figure 36: Ownership of other household technology products, January 2012-December 2017
                                          • Figure 37: Ownership of other household technology products (source data), January 2012-December 2017
                                          • Figure 38: Ownership of voice-controlled speakers and VR headsets, December 2017
                                          • Figure 39: Ownership of voice-controlled speakers and VR headsets (source data), December 2017
                                        • Recent computer and static console purchases
                                          • Figure 40: Computers and static consoles bought in the last three months, June 2017-December 2017
                                          • Figure 41: Computers and static consoles bought in the last three months (source data), June 2017-December 2017
                                        • Planned computer and static console purchases
                                          • Figure 42: Computers or static consoles plan to buy in the next three months, June 2017-December 2017
                                          • Figure 43: Computers or static consoles plan to buy in the next three months (source data), June 2017-December 2017
                                        • Recent TV purchases
                                          • Figure 44: TVs bought in the last three months, June 2017-December 2017
                                          • Figure 45: TVs bought in the last three months (source data), June 2017-December 2017
                                        • Planned TV purchases
                                          • Figure 46: TVs plan to buy in the next three months, June 2017-December 2017
                                          • Figure 47: TVs plan to buy in the next three months (source data), June 2017-December 2017
                                      • Household Technology – Market Commentary

                                          • Computer markets remains flat, with cut-throat competition for replacement buyers
                                            • Figure 48: Microsoft Surface Book 2
                                          • Apple focuses on value and education…
                                            • …while Chromebook launches look to appeal elsewhere
                                              • Figure 49: HP Chromebook x2
                                            • One in six have now gone 4K…
                                              • …with a further summer boost expected
                                                • Innovation continues on the periphery
                                                  • Voice speaker ownership up to one in 10
                                                    • Figure 50: Harman Kardon Invoke with Cortana
                                                  • VR starting to make inroads as it looks to stand alone
                                                    • Figure 51: Oculus Go
                                                  • Oculus aims for six degrees of untethered freedom…
                                                    • …while HTC takes aim at enthusiasts with the Vive Pro
                                                    • Online Activities – Headline Data

                                                        • Online activities across all devices
                                                          • Figure 52: Online activities done in the last three months on any device*, June 2017 and December 2017
                                                          • Figure 53: Online activities done in the last three months on any device* (source data), June 2017 and December 2017
                                                        • Online activities on a desktop/laptop
                                                          • Figure 54: Online activities done in the last three months on a desktop/laptop, June 2017 and December 2017
                                                          • Figure 55: Online activities done in the last three months on a desktop/laptop (source data), June 2017 and December 2017
                                                        • Online activities on a tablet
                                                          • Figure 56: Online activities done in the last three months on a tablet, June 2017 and December 2017
                                                          • Figure 57: Online activities done in the last three months on a tablet (source data), June 2017 and December 2017
                                                        • Online activities on a smartphone
                                                          • Figure 58: Online activities done in the last three months on a smartphone, June 2017 and December 2017
                                                          • Figure 59: Online activities done in the last three months on a smartphone (source data), June 2017 and December 2017
                                                      • Online Activities – Market Commentary

                                                          • Online activity sees winter bump
                                                            • Facebook scandal puts social media under scrutiny…
                                                              • …but will people change their habits?
                                                                • The challenge of maintaining engagement
                                                                  • Increasing focus on video
                                                                    • Figure 60: Tinder Loops
                                                                  • Publishers continue the drive for subscriptions and revenue
                                                                  • Special Focus: AI and Automation – Headline Data

                                                                      • Personalised recommendations
                                                                        • Figure 61: Interest in personalised recommendations, December 2017
                                                                        • Figure 62: Interest in personalised recommendations (source data), December 2017
                                                                      • Automated products and services
                                                                        • Figure 63: Likelihood of using automated products or services, December 2017
                                                                        • Figure 64: Likelihood of using automated products or services (source data), December 2017
                                                                      • Automated customer service features
                                                                        • Figure 65: Attitudes towards automated customer service features, December 2017
                                                                        • Figure 66: Attitudes towards automated customer service features (source data), December 2017
                                                                    • Special Focus: AI and Automation – Market Commentary

                                                                        • Weight of opinion balanced against personalisation
                                                                          • Voice-controlled speaker growth helping accustom people to AI
                                                                            • Innovation across the board
                                                                              • Figure 67: Thea the St. Tropez TanBot
                                                                            • Amazon leads in automation
                                                                              • Figure 68: Amazon Go store, Seattle
                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                            • Data sources
                                                                              • Abbreviations

                                                                              About the report

                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                              • The Consumer

                                                                                What They Want. Why They Want It.

                                                                              • The Competitors

                                                                                Who’s Winning. How To Stay Ahead.

                                                                              • The Market

                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                              • The Innovations

                                                                                New Ideas. New Products. New Potential.

                                                                              • The Opportunities

                                                                                Where The White Space Is. How To Make It Yours.

                                                                              • The Trends

                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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