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Description

Description

“The nascent foldable phone segment remains the most interesting one, but is a device category that is still a long way away from seeing mainstream adoption. The majority of competition is still focused around core features like battery, screen and camera quality, and manufacturers are continuing to invest heavily in these areas, particularly in mid-range devices.”

– Matt King, Category Director, Technology and Media Research

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Covered in this Report
      • Executive Summary

          • Smartphones remain the most-purchased device
            • Figure 1: Technology products bought in the last three months, June 2017-September 2019
          • Fitness band ownership and shipments still higher than smartwatches
            • Figure 2: Ownership of wearable devices, November 2014-September 2019
          • Laptops the main devices for online shopping overall, but under-25s are platform-agnostic
            • Figure 3: Online activities done in the last three months on a desktop/laptop, June 2017-September 2019
            • Figure 4: Online activities done in the last three months on a smartphone, June 2017-September 2019
          • More than half of smartphone owners cutting down screen time
            • Figure 5: Smartphone activities cut down on in the last six months, September 2019
            • Figure 6: Laptop, desktop or tablet activities cut down on in the last six months, September 2019
            • Figure 7: Cut down on any smartphone activities or laptop/desktop/tablet activities in the last six months, September 2019
          • Deleting apps the most common means of cutting down
            • Figure 8: Methods used to cut down on smartphone, tablet, laptop or desktop computer activity in the last 6 months, September 2019
        • Headline Data – Technology Ownership and Purchasing

          • Recent purchasing
            • Key points
              • Figure 9: Technology products bought in the last three months, June 2017-September 2019
            • Planned purchasing
              • Key points
                • Figure 10: Technology products plan to buy in the next three months, June 2017-September 2019
              • Mobile phone ownership
                • Key points
                  • Figure 11: Ownership of mobile phones, January 2012-September 2019
                • Wearable technology ownership
                  • Key points
                    • Figure 12: Ownership of wearable devices, November 2014-September 2019
                  • Other personal technology ownership
                    • Key points
                      • Figure 13: Ownership of digital/video cameras and portable games consoles, December 2013-September 2019
                    • Computer ownership
                      • Key points
                        • Figure 14: Ownership of computers, January 2012-September 2019
                      • Computer form factors
                        • Key points
                          • Figure 15: Types of laptop and desktop owned. June 2017-September 2019
                        • TV ownership
                          • Key points
                            • Figure 16: Household ownership of HD and Ultra HD 4K televisions, July 2016-September 2019
                          • TV connectivity
                            • Key points
                              • Figure 17: Household TV connectivity, January 2019-September 2019
                            • Other household technology ownership
                              • Key points
                                • Figure 18: Ownership of other household technology products, January 2012-September 2019
                            • Headline Data – Online Activities

                              • Digital activities on computers, tablets and smartphones
                                • Key points
                                  • Figure 19: Online activities done in the last three months on any device*, June 2017-September 2019
                                  • Figure 20: Online activities done in the last three months on a desktop/laptop, June 2017-September 2019
                                  • Figure 21: Online activities done in the last three months on a tablet, June 2017-September 2019
                                  • Figure 22: Online activities done in the last three months on a smartphone, June 2017-September 2019
                                • Other digital activity
                                  • Key points
                                    • Figure 23: Other digital activity in the last three months, April 2017-September 2019
                                • Headline Data – Special Focus: Cutting Down on Screen Time

                                  • Smartphone, PC and tablet activities people have cut down on
                                    • Key points
                                      • Figure 24: Smartphone activities cut down on in the last six months, September 2019
                                      • Figure 25: Laptop, desktop or tablet activities cut down on in the last six months, September 2019
                                      • Figure 26: Cut down on any smartphone activities or laptop/desktop/tablet activities in the last six months, September 2019
                                    • Other digital activities people have cut down on
                                      • Key points
                                        • Figure 27: TV or gaming cut down on in the last six months, September 2019
                                      • Methods used to cut down
                                        • Key points
                                          • Figure 28: Methods used to cut down on smartphone, tablet, laptop or desktop computer activity in the last 6 months, September 2019
                                      • Key Consumer Trends and Product Launches

                                          • More foldable phones arriving
                                              • Figure 29: Motorola Razr
                                            • Competition in core features continues
                                              • Pushing boundaries in the mid-range
                                                • Looking to 5G for growth in 2020
                                                  • Laptops still the workhorses of the tech world
                                                    • Big guns shoot for share of replacement market
                                                        • Figure 30: Samsung Galaxy Book S
                                                      • Companies look for new ways to embed voice into everyday lives
                                                        • BBC and NatWest move to make their voices heard
                                                          • Smartwatch growth continues but fitness band ownership remains higher
                                                            • A more advanced health and fitness focus
                                                                • Figure 31: Michael Kors Access MKGO
                                                              • Tapping into platform-agnostic shopping habits
                                                                • A mobile Christmas?
                                                                • Insight: Targeting the New Generation of Platform-agnostic Shoppers

                                                                  • What we’ve seen
                                                                    • The PC remains the main shopping device, but not for the under-25s
                                                                      • Figure 32: Online activities done in the last three months on desktop/laptop computers and smartphones, September 2019
                                                                      • Figure 33: Online activities done in the last three months on desktop/laptop computers and smartphones by 16-24s, September 2019
                                                                    • Make shopping social – and immediate
                                                                      • Figure 34: Instagram Checkout
                                                                    • Use social platforms as a test bed for new technology activations
                                                                      • Figure 35: Snapchat visual search
                                                                      • Figure 36: WeMakeUp, AR Ad on Facebook
                                                                    • Be ready to chat
                                                                      • Figure 37: Use of instant messaging on smartphones and desktop/laptop computers, September 2019
                                                                      • Figure 38: Just Eat Facebook Messenger chatbot
                                                                    • What it means
                                                                    • Insight: Tapping into the Desire for Digital Detox

                                                                      • What we’ve seen
                                                                        • More than half of smartphone owners trying to cut down on screen time
                                                                          • Figure 39: Smartphone activities cut down on in the last six months, September 2019
                                                                        • Implications for tech platforms and the brands that use them
                                                                          • Opportunities exist beyond bans and challenges
                                                                            • Figure 40: “The Phone Cleanse”, from Xfinity Mobile
                                                                          • Making timely interventions will be welcomed
                                                                            • Brands are in danger of falling foul of an “all or nothing” approach by consumers
                                                                              • Brands from all sectors can get involved
                                                                                • Target employers with the incentive of staff retention
                                                                                  • What it means
                                                                                  • Insight: Healthy Outlook for the Smartwatch Market

                                                                                    • What we’ve seen
                                                                                      • Smartwatch manufacturers taking the health message to heart
                                                                                        • Figure 41: Withings Move ECG and Health Mate app
                                                                                      • Medical monitoring is the key message …
                                                                                        • … as big tech brands target healthcare
                                                                                          • Dealing in data
                                                                                            • Devices offering holistic health solutions will win market share
                                                                                              • Figure 42: Moodbeam One bracelet
                                                                                              • Figure 43: Ava fertility tracking bracelet
                                                                                            • What it means
                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                              • Data sources
                                                                                                • Abbreviations

                                                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                • Market

                                                                                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                • Consumer

                                                                                                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                • Brand/Company

                                                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                • Data

                                                                                                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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