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Digital Trends Quarterly - UK - March 2019

Covered in this report

This report covers ownership of and intentions to purchase consumer technology products (eg televisions, laptops, and smartphones), as well as the methods that people have used to connect to the internet in the last three months.

Mintel’s Digital Trends Report series examines what types of activities consumers have performed online using PCs (laptops or desktops), tablets and smartphones. In each quarter, we focus on a different aspect of consumer behaviour, and this edition focuses on social and media-related activities including use of social networks and messaging services, online news and video consumption, photo and video sharing and casual gaming.

In addition, every edition contains a Special Focus section, where we address a particular aspect of the consumer technology market. This edition’s Special Focus is on the online interactions people are having around areas of shared interest and their attitudes to online interactions in general.

“The foldable phone space is more than just an extension of the smartphone category: it is essentially an entirely new hybrid category that is ripe for a land grab by those who are quickest to market with the best devices. The likes of Samsung won't dominate it by default on the basis of their existing smartphone credentials: if the user experience isn’t right, then no amount of heritage is going to convince people to spend four figures on a folding device. This is not so much about a changing of the guard as the establishment of an entirely new one and there's no reason why Huawei can't become and remain top dog if its devices match form with function.”

This Report looks at the following areas:

  • Mobile phones and personal technology
  • Computers
  • Televisions and other household technology
  • Recent purchasing and purchase intentions
  • Online activities
  • Special focus – Online discussions and interactions

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Table of contents

  1. Overview

      • Covered in this Report
      • Executive Summary

          • Mobile phones and personal technology
            • Figure 1: Ownership of mobile phones, January 2012-January 2019
            • Figure 2: Ownership of wearable devices, November 2014-January 2019
          • Computers
            • Figure 3: Ownership of computers, January 2012-January 2019
          • Televisions and other household technology
            • Figure 4: Household ownership of HD and Ultra HD 4K televisions, July 2016-January 2019
          • Recent purchasing and purchase intentions
            • Figure 5: Technology products bought in the last three months, June 2017-January 2019
            • Figure 6: Technology products plan to buy in the next three months, June 2017-January 2019
          • Online activities
            • Figure 7: Online activities done in the last three months on any device*, June 2017-January 2019
            • Figure 8: Use of new technology in the last three months, April 2017-January2019
          • Special focus – Online discussions and interactions
            • Figure 9: Topics discussed regularly online, January 2019
            • Figure 10: Attitudes to online interactions, January 2019
        • Headline Data – Personal Technology Ownership

          • Data highlights
            • Mobile phone ownership
              • Figure 11: Ownership of mobile phones, January 2012-January 2019
            • Mobile phone ownership combinations
              • Figure 12: Smartphone and basic mobile phone ownership combinations, June 2017-January 2019
            • Wearable technology ownership
              • Figure 13: Ownership of wearable devices, November 2014-January 2019
            • Other personal technology ownership
              • Figure 14: Ownership of digital/video cameras and portable games consoles, December 2013-January 2019
          • Headline Data – Household Technology Ownership

            • Data highlights
              • Computer ownership
                • Figure 15: Ownership of computers, January 2012-January 2019
              • Computer form factors
                • Figure 16: Ownership of computers, by form factor. June 2017-January 2019
              • Computer ownership combinations
                • Figure 17: Computer ownership combinations, June 2017-January 2019
              • Ownership of TVs
                • Figure 18: Household ownership of HD and Ultra HD 4K televisions, July 2016-January 2019
              • TV ownership combinations
                • Figure 19: TV ownership combinations, June 2017-January 2019
              • TV connectivity
                • Figure 20: Household TV connectivity, January 2019
              • Other household technology ownership
                • Figure 21: Ownership of other household technology products, January 2012-January 2019
            • Headline Data – Recent and Planned Technology Purchases

              • Data highlights
                • Recent purchasing
                  • Figure 22: Technology products bought in the last three months, June 2017-January 2019
                • Planned purchasing
                  • Figure 23: Technology products plan to buy in the next three months, June 2017-January 2019
              • Headline Data – Online Activities

                • Data highlights
                  • Activities on any device
                    • Figure 24: Online activities done in the last three months on any device*, June 2017-January 2019
                  • Activities on a desktop/laptop
                    • Figure 25: Online activities done in the last three months on a desktop/laptop, June 2017-January 2019
                  • Activities on a tablet
                    • Figure 26: Online activities done in the last three months on a tablet, June 2017-January 2019
                  • Activities on a smartphone
                    • Figure 27: Online activities done in the last three months on a smartphone, June 2017-January 2019
                  • Use of new technology
                    • Figure 28: Use of new technology in the last three months, April 2017-January 2019
                • Headline Data – Special Focus: Online Discussions and Interactions

                  • Data highlights
                    • Online discussion topics
                      • Figure 29: Topics discussed regularly online, January 2019
                    • Attitudes to online interactions
                      • Figure 30: Attitudes to online interactions, January 2019
                  • Key Trends This Quarter

                      • Christmas bump in smartphone purchasing despite challenging market conditions
                        • Smartwatch trends highlight need to move beyond early adopters
                          • Mature computer market, with lack of need for replacement purchases
                            • Looking to VR for a boost – but it might be a long wait
                              • The rise of voice continues, hand-in-hand with the smart home
                                • Less than one in five have gone 4K
                                  • Smartphone video streaming continues to grow...
                                    • ...as Younger Millennials and Generation Z move away from TVs
                                      • People don't all see technology as the enemy...
                                        • ...but tech companies must help them help themselves
                                          • TV still gets people talking
                                            • Dinner and politics on the table for discussion
                                            • Insight: What Impact Will Foldable Phones Have This Year?

                                              • What we’ve seen
                                                • The future is here
                                                  • Huawei draws first blood in the design war
                                                    • Figure 31: Samsung Galaxy Fold
                                                    • Figure 32: Huawei Mate X
                                                  • Form is nothing without function
                                                    • Before the gold rush
                                                      • Rival brands waiting in the wings
                                                        • Xiaomi and Oppo signal their intent
                                                          • Apple likely to bide its time
                                                            • Will people pay?
                                                              • Chinese challengers could mean more competitive pricing
                                                                • Early caution inevitable
                                                                  • Moving beyond the Innovators
                                                                    • What it means
                                                                    • Insight: What Will It Take to Kick-start VR?

                                                                      • What we’ve seen
                                                                        • VR struggling for early growth
                                                                          • What's holding it back?
                                                                            • Spreading the word
                                                                              • Figure 33: Technology product ownership, by VR headset ownership, January 2019
                                                                            • Game-based VR films can get the conversation started
                                                                              • Keep it short and social
                                                                                • Putting it out there
                                                                                  • Figure 34: Netflix VR living room mode
                                                                                • What it means
                                                                                • Insight: Online Video Growth Can Boost the Tablet Market

                                                                                  • What we’ve seen
                                                                                    • Mobile video streaming growth continues, on tablets as well as smartphones
                                                                                      • Still ticking the consumption box
                                                                                        • Younger consumers less likely to own tablets but more likely to be streaming on them
                                                                                          • More investment in content aimed at online audiences
                                                                                            • Playing a long-form game
                                                                                              • Figure 35: Five Points, on Facebook Watch
                                                                                            • Tablet market can turn to streaming to boost sales
                                                                                              • What it means
                                                                                              • Insight: Using the Digital World to Build Real-life Connections

                                                                                                • What we’ve seen
                                                                                                  • Social media needs to go back to basics
                                                                                                    • A platform for expression
                                                                                                      • Helping people get out of their bubble
                                                                                                        • Figure 36: Agreement that “I would like technology companies (eg Apple, Google etc) to do more to help me achieve a healthy balance of technology in my life”, by generation, January 2019
                                                                                                      • Filling a local void
                                                                                                        • AR can help people find their way
                                                                                                          • Looking for local value
                                                                                                            • Community centres
                                                                                                              • What it means
                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                • Data sources
                                                                                                                  • Abbreviations

                                                                                                                  Digital Trends Quarterly - UK - March 2019

                                                                                                                  US $2,552.20 (Excl.Tax)