Digital Trends Spring - UK - April 2017
“The smartphone market can no longer rely on new owners for revenue growth, particularly as new entrants are now most likely to be over-55s, who are usually more price sensitive. This means that, more than ever, handset manufacturers need to provide existing smartphone owners with compelling reasons to upgrade their devices. But this is made difficult by the fact that smartphones have evolved to the stage where it is difficult to provide significant, noticeable improvements in the core features that matter to most people.”
– Matt King – Category Director, Technology and Media Research
This Report discusses the following key topics:
- The challenge of smartphone innovation
- Focus on hybrids is key as tablet sales plateau continues
- Ultra HD slowly but surely edging HD out of UK households
- Social media platforms focusing on live video
This Report covers ownership of and intentions to purchase consumer technology products (eg televisions, laptops and smartphones), as well as which methods people have used to connect to the internet in the last three months.
The term ‘laptop’ in this Report refers to a computer intended for mobile use, which has the display, primary input device and speakers integrated into one unit.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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