Digital Trends Spring - UK - March 2016
“Digital wallets still struggle to attract mainstream interest, but almost three quarters of those who use the technology do so almost every time they have the opportunity. This suggests that the service can actually offer compelling benefits to users, and that continued usage should naturally pick up if consumers are encouraged to sign up and incentivised to initially use it with dedicated initiatives.”
– Sara Ballaben, Technology Analyst
This report looks at the following areas:
- Household ownership of consumer technology products
- Firming up the purchasing decisions of unsure consumers
- Hybrid laptops and small form factors hold market potential
This Report covers ownership of and intentions to purchase consumer technology products (eg televisions, laptops and smartphones), as well as which devices people have used to connect to the internet in the last three months.
We also look at what types of activities consumers have performed online using PCs (laptops or desktops), tablets and smartphones in the last quarter and analyse the factors that may be influencing ongoing trends in behaviour.
This edition of Digital Trends also provides an insight into consumers’ usage of and interest in using digital wallets (eg Apple Pay, Android Pay) and looks at their attitudes towards this mobile payment technology.
Finally, we take a look at how device ownership and methods used to access the internet compare across the five major European countries; France, Germany, Italy, Spain and the UK.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.