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Description

Description

“Ultrabook, a new line of thin and lightweight laptop computers running the Microsoft Windows operating system, is a strong contender to regain the traditional computer’s eroded market share from tablet computers.”

– Cecilia Liao, Senior Technology Analyst

Some questions answered in this report include:

  • How the UK is now trialling the next generation of high-speed mobile internet via 4G, with commercial roll-out expected in 2013.
  • How the on-demand video rental market is changing in the UK.
  • How Microsoft is turning its gaming console into an entertainment hub.
  • What the future is for netbooks in the face of ultrabooks and tablet computers.
  • What Google is doing to pitch its new social network, Google Plus, against Facebook.
  • How the end of Low Value Consignment Relief will affect small retailers and consumers.
  • How consumers learn more about a product or brand on the internet.
  • What digital offerings consumers rate as important prior to a purchase of a product or service.
  • How many Facebook users follow companies on the social network and why the do so.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Broadband penetration
              • Figure 1: Broadband penetration, by age, 2004-11
            • Device ownership
              • Figure 2: Electronic devices have at home, October 2011
            • Television and television services
              • Video games consoles
                • Computers
                  • Other portable devices
                    • Internet usage
                      • Figure 3: Top 15 internet activities performed from a computer, October 2010-October 2011
                    • Mobile usage
                      • Figure 4: Top 15 internet activities performed from a mobile phone, October 2010-October 2011
                    • Buying behaviours
                      • Figure 5: Types of products purchased on the internet in the last three months, October 2011
                    • Special focus – digital engagement with brands
                      • Figure 6: Online activities performed to learn more about a product or service, October 2011
                      • Figure 7: Facebook users’ engagement with brands via social media, October 2011
                    • What we think
                    • Who’s Innovating?

                      • Key points
                        • Online retailing meets offline experience
                          • eBay pops up
                            • Figure 8: eBay Christmas Boutique in London, December 2011
                          • ‘Wireless Gigabit’ one step closer to making wire-free homes a reality
                            • Paying with digital wallets
                              • Ultrabooks enter the laptop market
                                • Figure 9: Acer’s first ultrabook, the Aspire S3
                              • Google teams up with Citizens Advice Bureau to promote web safety
                                • Figure 10: Screenshot from Google’s ‘Good to Know’ online campaign regarding personalisation features, October 2011
                              • Free wi-fi when you shop
                              • Broadband Penetration

                                • Key points
                                  • Internet access still eludes 17% of population
                                    • Figure 11: Broadband penetration, by age, 2004-11
                                    • Figure 12: Broadband penetration, by socio-economic group, 2004-11
                                  • Fast mobile broadband springs up in various spots across the country
                                    • Sky tops customer service satisfaction for fixed broadband services
                                    • Device Ownership Analysis

                                      • Key points
                                        • Device ownership
                                          • Figure 13: Electronic devices have at home, October 2011
                                        • Television and television services
                                          • Figure 14: Type of television and television-related devices/services have at home, by age, October 2011
                                          • Figure 15: Type of television and television-related devices/services have at home, by region, October 2011
                                          • Figure 16: Type of television and television-related devices/services have at home, by socio-economic group, October 2011
                                        • Londoners fall behind the HD curve
                                          • Blu-ray opportunities in Yorkshire and Humberside
                                            • Betting big on streaming media for home entertainment
                                              • Video games consoles
                                                • Figure 17: Video games consoles have at home, by age, October 2011
                                                • Figure 18: Video games consoles have at home, by region, October 2011
                                                • Figure 19: Video games consoles have at home, by socio-economic group, October 2011
                                              • PlayStation Vita prices confirmed for the UK
                                                • Xbox on course to win the hearts of older consumers
                                                  • Computers
                                                    • Figure 20: Computers have at home, by age, October 2011
                                                    • Figure 21: Computers have at home, by region, October 2011
                                                    • Figure 22: Computers have at home, by socio-economic group, October 2011
                                                  • The end of netbooks is nigh
                                                    • Amazon fired up over tablets
                                                      • Figure 23: Amazon Kindle Fire
                                                    • Floods in Thailand will push computer prices up
                                                      • Other portable devices
                                                        • Figure 24: Other portable devices have at home, by age, October 2011
                                                        • Figure 25: Other portable devices have at home, by region, October 2011
                                                        • Figure 26: Other portable devices have at home, by socio-economic group, October 2011
                                                      • Can Nokia illuminate with Lumia?
                                                        • Figure 27: Smartphone market share, by platform, 3-month average to October 2011
                                                      • WH Smith and Kobo looking to snuff out Amazon’s Fire in the e-reader market
                                                      • Internet Usage Experiences

                                                        • Key points
                                                          • Online activities from a home computer
                                                            • Figure 28: Activities performed on the internet from a home computer in the last three months, November 2009 October 2011
                                                            • Figure 29: Top 15 internet activities performed from a computer, October 2010-October 2011
                                                          • Google opens its social network to brands
                                                            • Music in the cloud
                                                              • BBC homepage gets a new look and much more
                                                                • Figure 30: BBC homepage before and after re-launch in November 2011
                                                            • Mobile Usage Experiences

                                                              • Key points
                                                                • Online activities from a mobile phone
                                                                  • Figure 31: Activities performed on the internet from a mobile phone in the last three months, October 2011
                                                                  • Figure 32: Top 15 internet activities performed from a mobile phone, October 2010-October 2011
                                                                • Interactive adverts only a small blip in mobile usage
                                                                  • Figure 33: Example of a Quick Response (QR) code
                                                                  • Figure 34: Tesco’s ‘Big Price Drop’ campaign before and after blippar interaction
                                                                • One million mobile apps
                                                                  • Personal assistants in all gadgets
                                                                    • Adobe says goodbye to mobile Flash
                                                                      • Secret software on mobiles that tracks your every move
                                                                      • Buying Behaviours

                                                                        • Key points
                                                                          • Figure 35: Types of products purchased on the internet in the last three months, October 2011
                                                                        • UK closes Channel Islands VAT loophole
                                                                          • Bye-bye to Best Buy UK
                                                                            • Google, your personal shopping assistant
                                                                              • Window shoppers no longer leave stores empty-handed
                                                                                • Figure 36: Ocado’s virtual pop-up shop in London, August 2011
                                                                            • Digital Engagement with Brands: Learning about Products and Services

                                                                              • Key points
                                                                                • Search engines still top for product information
                                                                                  • Figure 37: Online activities performed to learn more about a product or service, October 2011
                                                                                  • Figure 38: Using search engines to learn more about a product or service, by age, October 2011
                                                                                • Review websites still under-utilised by the worse-off
                                                                                  • Figure 39: Using review websites to learn more about a product or service, by socio-economic group and gross annual household income, October 2011
                                                                                • Younger consumers use social networks for product information
                                                                                  • Figure 40: Using social networks to learn more about a product or service, by age, October 2011
                                                                                  • Figure 41: Use of social networks amongst 16-34-year-olds to learn more about a product or service, by socio-economic group, October 2011
                                                                                  • Figure 42: Using social networks to learn more about a product or service, by annual household income, October 2011
                                                                                • Digital engagement via Twitter so far reserved for early adopters
                                                                                • Digital Engagement with Brands: The Importance of Digital Offerings in Purchase Decision-making

                                                                                  • Key points
                                                                                    • Figure 43: Importance of digital offerings when making a potential purchase of a product or service online, October 2011
                                                                                  • Will company websites become less important?
                                                                                    • Figure 44: Company website as an important digital offering when making a potential purchase of a product or service online, by age, October 2011
                                                                                  • Buying directly from the company
                                                                                    • Figure 45: Being able to buy directly from company website as an important digital offering when making a potential purchase of a product or service online, by age, October 2011
                                                                                  • Product reviews are important, especially if they are ‘independent’
                                                                                  • Digital Engagement with Brands: Consumer Attitudes

                                                                                    • Key points
                                                                                        • Figure 46: Consumers’ engagement with brands via social media, October 2011
                                                                                        • Figure 47: Consumers’ attitudes towards digital engagement with brands, October 2011
                                                                                      • Digital engagement of Facebook users
                                                                                        • Figure 48: Facebook users’ engagement with brands via social media, October 2011
                                                                                      • Social recommendations slowly gaining acceptance
                                                                                        • Figure 49: Agreement with the statements “I am more likely to buy a product/service if I see my friends have positively commented or ‘liked’ it on social networks” and “I like websites that show my social network friends ‘liking’ a particular product/service”, by age, October 2011
                                                                                      • Targeted ads more welcome than generic ads
                                                                                        • Mobile price comparison still a niche activity
                                                                                        • Appendix – Broadband Penetration

                                                                                            • Figure 50: Broadband penetration, by demographics, 2006-11
                                                                                        • Appendix – Device Ownership

                                                                                            • Figure 51: Electronic devices have at home, October 2011
                                                                                            • Figure 52: Most popular electronic devices have at home, by demographics, October 2011
                                                                                            • Figure 53: Next most popular electronic devices have at home, by demographics, October 2011
                                                                                            • Figure 54: Other electronic devices have at home, by demographics, October 2011
                                                                                        • Appendix – Internet Usage Experiences

                                                                                            • Figure 55: Activities performed on the internet from a home computer in the last three months, November 2009 October 2011
                                                                                            • Figure 56: Most popular activities performed on the internet from a home computer in the last three months, by Demographics, October 2011
                                                                                            • Figure 57: Next most popular activities performed on the internet from a home computer in the last three months, by Demographics, October 2011
                                                                                            • Figure 58: Other activities performed on the internet from a home computer in the last three months, by Demographics, October 2011
                                                                                            • Figure 59: Least popular activities performed on the internet from a home computer in the last three months, by Demographics, October 2011
                                                                                        • Appendix – Mobile Usage Experiences

                                                                                            • Figure 60: Activities performed on the internet from a mobile phone in the last three months, October 2011
                                                                                            • Figure 61: Most popular activities performed on the internet from a mobile phone in the last three months, by demographics, October 2011
                                                                                            • Figure 62: Next most popular activities performed on the internet from a mobile phone in the last three months, by demographics, October 2011
                                                                                            • Figure 63: Other activities performed on the internet from a mobile phone in the last three months, by demographics, October 2011
                                                                                            • Figure 64: Least most popular activities performed on the internet from a mobile phone in the last three months, by demographics, October 2011
                                                                                        • Appendix – Buying Behaviours

                                                                                            • Figure 65: Types of products purchased on the internet in the last three months, October 2011
                                                                                            • Figure 66: Most popular types of products purchased on the internet in the last three months, by demographics, October 2011
                                                                                            • Figure 67: Next most popular types of products purchased on the internet in the last three months, by demographics, October 2011
                                                                                            • Figure 68: Other types of products purchased on the internet in the last three months, by demographics, October 2011
                                                                                            • Figure 69: Least most popular types of products purchased on the internet in the last three months, by demographics, October 2011
                                                                                        • Appendix – Digital Engagement with Brands: Learning about Products and Services

                                                                                            • Figure 70: Online activities performed to learn more about a product or service, October 2011
                                                                                            • Figure 71: Online activities performed to learn more about a product or service, by demographics, October 2011
                                                                                            • Figure 72: Online activities performed to learn more about a product or service, by online activities performed to learn more about a product or service, October 2011
                                                                                            • Figure 73: Online activities performed to learn more about a product or service, by consumes’ engagement with brands via social media, October 2011
                                                                                        • Appendix – Digital Engagement with Brands: Importance of Digital Offerings in Purchase Decision-making

                                                                                            • Figure 74: Importance of digital offerings when making a potential purchase of a product or service online, October 2011
                                                                                            • Figure 75: Most Important digital offerings when making a potential purchase of a product or service online, by Demographics, October 2011
                                                                                            • Figure 76: Next most Important digital offerings when making a potential purchase of a product or service online, by Demographics, October 2011
                                                                                            • Figure 77: Importance of digital offerings when making a potential purchase of a product or service online, October 2011, by most Important digital offerings when making a potential purchase of a product or service online, October 2011, October 2011
                                                                                            • Figure 78: Importance of digital offerings when making a potential purchase of a product or service online, October 2011, by next most important digital offerings when making a potential purchase of a product or service online, October 2011, October 2011
                                                                                            • Figure 79: Importance of digital offerings when making a potential purchase of a product or service online, by online activities performed to learn more about a product or service, October 2011
                                                                                        • Appendix – Digital Engagement with Brands: Consumer Attitudes

                                                                                            • Figure 80: Consumers’ engagement with brands via social media, October 2011
                                                                                            • Figure 81: Consumers’ engagement with brands via social media, by demographics, October 2011
                                                                                            • Figure 82: Consumers’ engagement with brands via social media, by consumers’ engagement with brands via social media, October 2011
                                                                                            • Figure 84: Consumers’ attitude towards digital engagement with brands, October 2011
                                                                                            • Figure 85: Most popular consumers’ attitude towards digital engagement with brands, by demographics, October 2011
                                                                                            • Figure 86: Next most popular consumers’ attitude towards digital engagement with brands, by demographics, October 2011

                                                                                        About the report

                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                        • The Consumer

                                                                                          What They Want. Why They Want It.

                                                                                        • The Competitors

                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                        • The Market

                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                        • The Innovations

                                                                                          New Ideas. New Products. New Potential.

                                                                                        • The Opportunities

                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                        • The Trends

                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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                                                                                        • walgreens
                                                                                        • redbull
                                                                                        • unilever
                                                                                        • Harvard
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