Digital Video - Canada - December 2019
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This report explores usage of video sources, devices used to watch video entertainment services, video streaming behaviours, saturation in the subscription market, and attitudes towards digital video. This report also examines the challenges the pay TV and video streaming market faces, explores market factors impacting the category, marketing and advertising campaigns, as well as innovations and trends this market is experiencing.
"Canadians are keen consumers of video entertainment with most using cable/satellite pay TV, as well as on-demand streaming services and free streaming services. Free trials motivate consumers to subscribe to paid video streaming services, but at the same time, they may be using such a service to only watch a specific program. Many consumers also feel that subscription services are becoming more expensive, and some will deal with ads if it means that they have access to the service for free. Furthermore, leading sentiment suggests that video streaming provides many appealing features such as higher levels of customization and hosting better content than cable TV."
- Andrew Zmijak, Research Analyst
This report looks at the following areas:
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