Digital Video - US - June 2019
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This report explores consumer attitudes toward and use of digital video, including paid subscription services, free streaming video content, and purchases and rentals of TV and movies. This comes primarily in the form of OTT, free video platforms and vMVPDs.
In order to avoid confusion with consumers, OTT was described to consumers as an “On-demand streaming service (eg Netflix, Amazon Prime Video).”
In order to avoid confusion with consumers, vMVPD was described to consumers as a “Live TV streaming service (eg Sling TV, PlayStation Vue).”
"Streaming and downloading digital videos is the fastest growing medium for video content consumption in the US. Consumers are increasingly cutting cable TV and satellite TV packages for more convenient and affordable streaming services for their video entertainment needs. With more than 200+ streaming services currently available, consumers have more options and flexibility to select their preferred entertainment package than ever before. In a crowded competitive environment, brands will need to succeed on visibility, content and pricing to win over consumers in the digital video space."
- Buddy Lo, Senior Technology Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.