Digital Video - US - June 2019
Covered in this report
This report explores consumer attitudes toward and use of digital video, including paid subscription services, free streaming video content, and purchases and rentals of TV and movies. This comes primarily in the form of OTT, free video platforms and vMVPDs.
In order to avoid confusion with consumers, OTT was described to consumers as an “On-demand streaming service (eg Netflix, Amazon Prime Video).”
In order to avoid confusion with consumers, vMVPD was described to consumers as a “Live TV streaming service (eg Sling TV, PlayStation Vue).”
"Streaming and downloading digital videos is the fastest growing medium for video content consumption in the US. Consumers are increasingly cutting cable TV and satellite TV packages for more convenient and affordable streaming services for their video entertainment needs. With more than 200+ streaming services currently available, consumers have more options and flexibility to select their preferred entertainment package than ever before. In a crowded competitive environment, brands will need to succeed on visibility, content and pricing to win over consumers in the digital video space."
- Buddy Lo, Senior Technology Analyst
This report looks at the following areas:
- Video entertaintment market and landscape
- Streaming services used
- Streaming devices used
- Price sensitivity analysis on the "ideal" streaming service
- Video streaming behavior
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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