Digital Video - US - November 2018
"As new players enter the streaming market and established names invest in unique consumer experiences, digital video platforms are staking their claim in a crowded media landscape. The domination of a few key players and increasing consumer interest have bolstered revenue, but made it difficult for new entrants to convince users to add more subscriptions. Offering new features and compelling content to entice current audiences to upgrade will be important to the sustained growth of digital video destinations."
- John Poelking, Leisure & Media Analyst
This report will look at the following areas:
- New arrivals to OTT need to stand out
- Make free services pay off
- Break through the pay barrier
- Attack the rental market
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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