Dining Out - Canada - March 2018
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With just over half of the population either getting takeout or dining out, it can be said that Canadians are regulars at foodservice vendors. With young consumers having a hankering for non-traditional meal occasions, foodservice vendors are well positioned to increase traffic beyond dinner and lunches. While practical considerations of being time-pressed will play a role, there is a strong emotional component associated with eating out – be it rewarding oneself or dining with family or friends. Canadians are driven to chain and independent restaurants for different reasons, meaning that traction will be had by honing in on the unique value propositions of each.
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