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Description

Description

"Restaurants are facing increased daypart competition from retailers as well as a decline in traffic overall, but particularly for the three traditional dayparts. To combat growing threats, foodservice operators will need to leverage more on-demand dining and nontraditional dayparts, and target young people, who are the biggest consumers of both."
- Jill Failla, Foodservice Analyst

This Report looks at the following areas:

  • Dayparts are blurring
  • Nontraditional daypart users over index for retail prepared food purchases
  • Automation should not come at the expense of good hospitality 
  • On-demand dining could boost incremental traffic
  • iGens are most likely to dine out for snacks and late-night occasions 
  • Meals in bowls offer daypart flexibility 
  • Frequent daypart users prioritize unique restaurant factors

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Dayparts are blurring
            • Figure 1: Dining occasion frequency – Repertoire analysis, July 2018
          • Nontraditional daypart users over index for retail prepared food purchases
            • Figure 2: Restaurant competition – Any retail,^ by daypart occasion frequency – Any dining out, July 2018
          • Automation should not come at the expense of good hospitality
            • Figure 3: Restaurant factors – Any rank, July 2018
          • The opportunities
            • On-demand dining could boost incremental traffic
              • iGens are most likely to dine out for snacks and late-night occasions
                • Figure 4: Dining out occasion frequency – Any, by generation, July 2018
              • Meals in bowls offer daypart flexibility
                • Figure 5: Food consumption correspondence map, July 2018
              • Frequent daypart users prioritize unique restaurant factors
                • Figure 6: Restaurant factors – Any, by dining out occasion frequency – Any, July 2018
              • What it means
              • The Market – What You Need to Know

                • Slumping restaurant traffic constricts away-from-home food sales
                  • More people are working side gigs
                    • Retailers attract nontraditional daypart diners for meals
                    • Market Factors

                      • Away-from-home sales falter this year
                        • Figure 7: BEA food sales at home and away from home, January 2010-August 2018
                      • Slumping restaurant traffic constricts industry
                        • Figure 8: National Restaurant Association restaurant performance index, August 2018
                      • Rise of the “gig economy”
                        • Figure 9: US Federal Reserve Board report on percentage of consumers engaged in gig^ work, May 2018
                    • Market Perspective

                      • Retail goes head-to-head with restaurant dayparts
                        • Figure 10: Restaurant competition – Any retail,^ by daypart occasion frequency – Any dining out, July 2018
                    • Key Trends – What You Need to Know

                      • Late-night and snacking menus abound
                        • Traditional dayparts struggle
                          • New off-premise opportunities will arise
                          • What’s Working?

                            • On-demand dining drives dayparts
                              • Figure 11: Specialty's Cafe & Bakery email, “Dinner Made Easy with Specialty’s,” September 2018
                            • Nontraditional dayparts
                              • Figure 12: Applebee’s email, “Beer + ½ priced apps? Late. Night. Made.”
                            • Snacking menus satisfy consumers anytime
                            • What’s Struggling?

                                • Breakfast
                                  • Figure 13: McDonald’s email, “McDelivery is in the house”
                                • Lunch
                                  • Figure 14: Olive Garden email, “New Lunch Duo! And just $6.99 this week only!”
                                  • Figure 15: TGI Fridays email, “Grab lunch at Fridays starting at $7”
                                  • Figure 16: Chili’s email, “It's been a while! Come enjoy lunch at Chili's and your drink is on us”
                                • Dinner
                                • What’s Next?

                                  • On-site dayparts will support off-site dayparts
                                    • Alcohol to go
                                      • Catering will boost more off-premise restaurant sales
                                      • The Consumer – What You Need to Know

                                        • Younger consumers dine out for just about any occasion
                                          • Frequent daypart users prioritize unique restaurant factors
                                            • Women are more likely to seek out indulgent menu items and give into their cravings
                                            • Dining Out Occasion Frequency

                                              • Lunch and dinner are core dining out occasions, followed by breakfast
                                                • Figure 17: Dining out occasion frequency – Any, July 2018
                                              • Over two fifths of consumers dine out for dinner once a week or more
                                                • Figure 18: Dining out occasion frequency, July 2018
                                              • Consumers aged 18-34 over index for nontraditional dining occasions
                                                • Figure 19: Dining out occasion frequency – Any, by age, July 2018
                                              • iGens particularly love to snack and dine out late
                                                • Figure 20: Dining out occasion frequency – Any, by generation, July 2018
                                              • Most consumers dine out for more than three different occasions
                                                • Figure 21: Dining occasion frequency – Repertoire analysis, July 2018
                                              • Men and younger consumers drive restaurant occasion variety
                                                • Figure 22: Dining occasion frequency – Repertoire analysis, by gender and age, July 2018
                                            • Dining Out Occasion Motivators

                                              • Social occasions drive restaurant visitation
                                                • Figure 23: Dining out occasion motivators, July 2018
                                              • Alcohol motivates more iGens than Millennials to visit restaurants
                                                • Figure 24: Alcoholic beverage occasion motivators, by generation, July 2018
                                              • Parents use restaurants to visit with family and save time
                                                • Figure 25: Dining out occasion motivators, by parental status, July 2018
                                              • More women seek indulgent dining occasions, while more men seek healthy dining occasions
                                                • Figure 26: Dining out occasion motivators, by gender, July 2018
                                            • Restaurant Factors

                                              • Service quality is more important than restaurant location or cuisine type
                                                • Figure 27: Restaurant factors – Any rank, July 2018
                                              • iGen cares the most about drink options of any generation
                                                  • Figure 28: Restaurant factors – Any rank, by generation, July 2018
                                                • Restaurant location most important for those dining out for fewer occasions
                                                  • Figure 29: Restaurant factors – Any rank, by repertoire analysis, July 2018
                                                • Traditional daypart diners prioritize location, service, and cuisine type
                                                  • Figure 30: Restaurant factors – Any rank, by dining out occasion frequency – Any, July 2018
                                              • Eating Behaviors

                                                • Over half of consumers primarily dine out to spend time with friends and family
                                                    • Figure 31: Eating behaviors, July 2018
                                                  • More women say they primarily dine out to spend time with friends or family
                                                    • Figure 32: Eating behaviors, by gender, July 2018
                                                  • Lower-income consumers are most likely to eat small meals throughout the day and skip breakfast
                                                    • Figure 33: Eating behaviors, by household income, July 2018
                                                  • Alyssa eats healthier during the week and in the mornings
                                                    • Figure 34: Eating behaviors, by consumer segmentation, July 2018
                                                • Food Consumption by Daypart

                                                  • Bowls are nearly as flexible as sandwiches when it comes to dining out dayparts
                                                    • Figure 35: Food consumption correspondence map, July 2018
                                                    • Figure 36: Food consumption, by daypart, July 2018
                                                  • Young male consumers overwhelmingly drive consumption of bowls
                                                    • Figure 37: Food consumption – Any occasion, by gender and age, July 2018
                                                    • Figure 38: Food consumption – Any occasion, by age, July 2018
                                                • Dining Out Attitudes

                                                  • Only 18% of consumers have a weekday restaurant lunch routine
                                                    • Figure 39: Dining out attitudes, July 2018
                                                  • Women are more likely to give into their restaurant cravings
                                                    • Figure 40: Dining out attitudes, by gender, July 2018
                                                  • Middle-aged consumers are the most likely to feel comfortable dining out alone and to have a weekly restaurant lunch routine
                                                    • Figure 41: Dining out attitudes, by age, July 2018
                                                  • Higher-income diners are least prone to give into restaurant cravings
                                                    • Figure 42: Dining out attitudes, by household income, July 2018
                                                • Appendix – Data Sources and Abbreviations

                                                  • Data sources
                                                    • Consumer survey data
                                                      • Consumer qualitative research
                                                        • Direct marketing creative
                                                          • Mintel Food and Drink Shopper segmentation
                                                            • Terms
                                                            • Appendix – The Market

                                                              • Restaurant Performance Index
                                                                • Figure 43: National Restaurant Association restaurant current situation index by indicators, April-August 2018
                                                            • Appendix – The Consumer

                                                                • Figure 44: Restaurant competition, July 2018
                                                              • Correspondence Analysis
                                                                • Methodology

                                                                About the report

                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                • The Consumer

                                                                  What They Want. Why They Want It.

                                                                • The Competitors

                                                                  Who’s Winning. How To Stay Ahead.

                                                                • The Market

                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                • The Innovations

                                                                  New Ideas. New Products. New Potential.

                                                                • The Opportunities

                                                                  Where The White Space Is. How To Make It Yours.

                                                                • The Trends

                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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