Dips and Savory Spreads - Canada - March 2019
Covered in this report
For the purposes of this report, Mintel has used the following definitions to define dips and savoury spreads:
Vegetable-based dips or spreads
- Baba ghanoush
- Spinach artichoke dip
- Bean dip
- Tapenade (eg olive, tomato-based)
Dairy-based dips or spreads
- Cheese dips/spreads (eg cream cheese dips, nacho cheese)
- Cream dips/spreads (eg French onion, ranch)
- Yogurt-based dips (eg tzatziki)
Other dips or spreads
- Meat dips/spreads (eg crab spread, pate)
"Dips and savoury spreads are engrained in the diet of many Canadians, be it vegetable-based, dairy-based, or other types of dips or spreads. That said, growth opportunities exist by not only focusing on what is important to Canadians in terms of the category, such as flavour and convenience, but by engaging consumers with exposure to offerings they may be less familiar with, or providing new twists on the familiar in terms of flavour and format. This Report offers analysis on what dips and spreads Canadians say they use, how they use them, what they associate with different formats, and what they are looking for more of. The feedback in this Report is intended to provide the reader with direction in terms of how Canadians view the category and act as an initial base for potential, go-forward innovation, and/or positioning."
- Joel Gregoire, Associate Director - Food & Drink
This report examines the following issues:
- Opportunity to broaden the selection of dips and spreads Canadians eat
- Usage of dips and spreads softens among over-45s
- Frozen and non-refrigerated dips are more likely to be viewed as processed
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