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Description

Description

"Increased snacking and innovation in the refrigerated segment have served the dips and spreads category, pushing expected sales to reach $4.9 billion in 2020, a 3.4% increase from 2019. There is a momentum of innovation in the category, both benefiting and challenging category players, who will need to stand out in an increasingly crowded space. While consumers are seemingly driven by BFY cues like freshness and ingredients, it’s also important to remember that consumers snack for both fun and function, leaving indulgent options with room to succeed as well. A focus on ingredients, encouraging new and diverse occasions, and reinforcing product convenience will be important to growing engagement."
- Kaitlin Kamp, Food & Drink Analyst

This report looks at the following areas:

  • Dips and spreads sales growth falling short of snack categories
  • Rivaling the homemade occasion
  • Dips and spreads are tethered to snacking and social occasions

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Definition
      • Executive Summary

        • Top takeaways
          • The issues
            • Dips and spreads sales growth falling short of snack categories
              • Figure 1: Total US sales and forecast of dips and spreads, at current prices, 2014-24
            • Rivaling the homemade occasion
              • Figure 2: Dips and spreads format consumption, January 2020
            • Dips and spreads are tethered to snacking and social occasions
              • Figure 3: Dips and spreads usage, January 2020
            • The opportunities
              • Focus on ingredients
                • Figure 4: Dips and spreads attitudes, January 2020
              • Make meals a dip occasion
                • Figure 5: Correspondence analysis – symmetrical map – dips and spreads usage, January 2020
              • Snack satiety can translate to mealtimes
                • Figure 6: Dips and spreads behaviors, January 2020
            • The Market – What You Need to Know

              • Sales on a steady climb
                • Refrigerated sales grow as consumers seek fresh options
                  • Consumers reaching for a mix of healthy and unhealthy snacks
                    • Aging population may have short-term impact
                    • Market Size and Forecast

                      • Dips and spreads continue an upward trend
                        • Figure 7: Total US sales and fan chart forecast of dips and spreads, at current prices, 2014-2024
                        • Figure 8: Total US sales and forecast of dips and spreads, at current prices, 2014-24
                    • Market Breakdown

                      • The refrigerated segment dominates, continues to grow
                        • Figure 9: Total US retail sales and forecast of dips and savory spreads, by segment, at current prices, 2014-24
                        • Figure 10: Total US retail sales of dips and savory spreads, % market share, by segment, at current prices, 2017 and 2019
                    • Market Perspective

                      • Consumers shopping the perimeter for freshness
                        • Dips are well positioned to enhance healthy or indulgent snacks
                          • Figure 11: Snacking Habits, August 2019
                      • Market Factors

                        • Shifting shopping habits favor the perimeter
                          • The aging population a short-term factor
                            • Figure 12: Population by age, 2013-23
                        • Key Players – What You Need to Know

                          • Pepsi continues to dominate the leaderboard
                            • Private label gets better and bigger
                              • Both clean label and indulgence have a captive audience
                                • Craft hummus struggles to compete
                                  • Products with plants make a splash
                                  • Company and Brand Sales of Dips and Spreads

                                    • Gains not enough to dent Pepsi’s share
                                      • Figure 13: Multi-outlet sales of dips and savory spreads, by leading companies, rolling 52 weeks 2018 and 2019
                                    • Private label expands territory
                                      • Figure 14: Multi-outlet sales of dips and savory spreads, by private label brands, rolling 52 weeks 2018 and 2019
                                    • “Other” brands struggle to find their footing
                                      • Figure 15: Multi-outlet sales of dips and savory spreads, by “other brands,” rolling 52 weeks 2018 and 2019
                                  • Mintel Trend Drivers – What’s Motivating Change?

                                    • What’s Working

                                      • Clean label
                                        • Figure 16: MULO sales of clean dips and savory spread products, rolling 52 weeks 2018
                                        • Figure 17: Appearance of claims on dip products, % change, 2018-2019
                                      • Tzatziki catches consumers’ attention
                                        • Figure 18: MULO sales of tzatziki dips and savory spread products, rolling 52 weeks 2018
                                      • Indulgence pairs well with parties
                                        • Figure 19: MULO sales of indulgent dips products, rolling 52 weeks 2018
                                        • Figure 20: Frito-Lay video, Super Bowl!
                                        • Figure 21: Philadelphia Cream Cheese video, Dips Double Detector
                                    • What’s Struggling

                                      • Craft hummus – too much too soon?
                                        • Figure 22: MULO sales of struggling craft dip and spreads products, rolling 52 weeks 2018
                                      • “Meat” spreads not latching onto the protein trend
                                          • Figure 23: Purchase intelligence of select meat dips and spreads, 2018-2019
                                        • Why buy what you can make?
                                          • Figure 24: MULO sales of struggling guacamole products, rolling 52 weeks, 2018
                                        • Ultra-processed products
                                          • Figure 25: MULO sales of struggling guacamole products, rolling 52 weeks 2018
                                      • What to Watch

                                        • Dips with a side of plants
                                          • Figure 26: Dips made with real plants
                                        • Regional authenticity
                                          • Figure 27: Dips products with a regional focus
                                        • Sugar rush
                                          • Figure 28: Sweet dips and spreads
                                      • The Consumer – What You Need to Know

                                        • Consumers could be further engaged
                                          • The combination of freshness and convenience is powerful
                                            • Ingredients are key
                                              • Moving beyond snacking
                                                • Dips make foods better
                                                • Dips and Savory Spreads Consumption

                                                  • Participation is wide, but not as wide as snacking
                                                    • Figure 29: Dips and spreads consumption, dips and spreads consumption repertoire, January 2020
                                                  • Younger consumers more interested in protein-based options
                                                    • Figure 30: Dips and spreads consumption, by age, January 2020
                                                  • Children influence category engagement
                                                    • Figure 31: Dips and spreads consumption repertoire, by parental status, January 2020
                                                • Dips and Savory Spreads Format Consumption

                                                  • Consumers seeking freshness, convenience in their dips and spreads
                                                    • Figure 32: Dips and spreads consumption, January 2020
                                                  • Older consumers even more so motivated by freshness
                                                    • Figure 33: Dips and spreads format consumption, by age, January 2020
                                                • Flavor Interest of Dips and Savory Spreads

                                                  • Diverse product offerings leave consumers satisfied
                                                    • Flavor profiles
                                                      • Figure 34: Dips and spreads flavors, January 2020
                                                    • Spicy alone is not enough to sell
                                                      • Figure 35: Dips and sauces flavor interest, January 2020
                                                  • Dips and Savory Spreads Attitudes

                                                    • Ingredients are top of mind
                                                      • Figure 36: Dips and spreads attitudes, January 2020
                                                    • Importance of all-natural varies by product
                                                      • Figure 37: Dips and spreads attitudes by consumption, use of all-natural ingredients is more important than how long a product lasts, January 2020
                                                  • Dips and Savory Spreads Behaviors

                                                    • Consumers expect dips to do a lot of heavy lifting
                                                      • Figure 38: Dips and spreads behaviors, January 2020
                                                    • Lean into satiety
                                                      • Figure 39: Dips and spreads behaviors by dips and spreads consumption, January 2020
                                                    • Consumers 18-24 could use a little inspiration
                                                      • Figure 40: Dips and spreads behaviors, by age, January 2020
                                                  • Dips and Savory Spreads Usage

                                                    • Dominant snacking, social occasions need a shake up
                                                      • Figure 41: Dips and spreads usage, January 2020
                                                    • Dip for breakfast?
                                                      • Figure 42: Correspondence analysis – symmetrical map – dips and spreads usage, January 2020
                                                    • Think outside traditional pairings
                                                      • Figure 43: Dips and spreads usage, pairings, January 2020
                                                  • Driving Product Trial through Innovation

                                                    • Ingredients, whether clean or premium, lead interest
                                                      • Figure 44: Driving product trial through innovation, January 2020
                                                    • Cooks eager for innovation
                                                      • Figure 45: Desired attributes by format consumption, January 2020
                                                    • BFY innovation not always the answer
                                                      • Figure 46: Driving product trial through innovation by dips and spreads format consumption, January 2020
                                                    • Consumers 18-34 the audience for dietary-friendly innovation
                                                      • Figure 47: Driving product trial through innovation, by age, January 2020
                                                    • Moms looking for lunchbox staples
                                                      • Figure 48: Driving product trial through innovation, by parental status and gender, January 2020
                                                  • Appendix – Data Sources and Abbreviations

                                                    • Data sources
                                                      • Sales data
                                                        • Fan chart forecast
                                                          • Consumer survey data
                                                            • Correspondence Methodology
                                                              • Abbreviations and terms
                                                                • Abbreviations
                                                                • Appendix – The Market

                                                                    • Figure 49: Total US retail sales and forecast of dips and savory spreads, at inflation-adjusted prices, 2014-24
                                                                    • Figure 50: Total US retail sales of dips and savory spreads, by segment, at current prices, 2017 and 2019
                                                                    • Figure 51: Total US retail sales and forecast of refrigerated/frozen dips and spreads, at current prices, 2014-24
                                                                    • Figure 52: Total US retail sales and forecast of refrigerated/frozen dips and spreads, at inflation-adjusted prices, 2014-24
                                                                    • Figure 53: Total US retail sales and forecast of shelf-stable dips and spreads, at current prices, 2014-24
                                                                    • Figure 54: Total US retail sales and forecast of shelf-stable dips and spreads, at inflation-adjusted prices, 2014-24
                                                                    • Figure 55: Total US retail sales and forecast of salsa and picante sauce, at current prices, 2014-24
                                                                    • Figure 56: Total US retail sales and forecast of salsa and picante sauce, at inflation-adjusted prices, 2014-24
                                                                • Appendix – Retail Channels

                                                                    • Figure 57: Total US retail sales of dips and savory spreads, by channel, at current prices, 2014-19
                                                                    • Figure 58: Total US retail sales of dips and savory spreads, by channel, at current prices, 2017 and 2019
                                                                    • Figure 59: US supermarket sales of dips and savory spreads, at current prices, 2014-19
                                                                    • Figure 60: US sales of dips and savory spreads through other retail channels, at current prices, 2014-19
                                                                • Appendix – Key Players

                                                                    • Figure 61: Multi-outlet sales of refrigerated/frozen dips and spreads, by leading companies and brands, rolling 52 weeks 2018 and 2019
                                                                    • Figure 62: Multi-outlet sales of shelf-stable dips and spreads, by leading companies and brands, rolling 52 weeks 2018 and 2019
                                                                    • Figure 63: Multi-outlet sales of salsa and picante sauce, by leading companies and brands, rolling 52 weeks 2018 and 2019

                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                                • Brand/Company

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                                                                • Data

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