Dishwashing Detergents - Germany - April 2009
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European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
The German dishwashing products market continues to grow, with the rise in dishwasher ownership a positive contributing factor. The machine detergent sector is in fact growing faster than the hand-dishwashing sector, with growth rates for multi-functional tablets particularly impressive.
Sustainability is one of the buzzwords in 2008. Brands as well as own-label are following suit with major campaigns, the upgrade of existing products, new environmentally-friendly lines and even the introduction of a totally new brand Terra Activ by market leader Henkel.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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