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Description

Description

The Italian dishwashing products market was worth €563 million in 2008, up by almost 3% on 2007. Both hand-dishwashing detergents and dishwasher products registered similar growth, 3% and 4% respectively. Cut-price promotion that hampered value sales in hand-dishwashing detergents eased in the last three years (2006-08).

However, while volume sales of hand-dishwashing detergents were stagnant in 2008, volume sales of dishwasher products grew faster than value sales, signalling pressure on prices. The launch of Fairy by Procter & Gamble through cut-price promotion heightened competition in the market.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

What's included

What's included

Table of contents

Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Value sales maintained positive growth in 2008
              • Price-cut promotion hits dishwasher products
                • In the hands of a few players
                  • Mass-market dominates distribution
                    • Future
                    • Internal Market Environment

                      • Key points
                        • Dishwasher ownership
                          • Figure 1: Ownership of an electric dishwasher, by country, 2004-08
                        • Eating out vs eating in
                          • The green wave
                            • REACH moving forwards
                            • Broader Market Environment

                              • Key points
                                • Ageing population
                                  • Figure 2: Trends in Italian population, by age, 2003-13
                                • Rise in female employment
                                  • Figure 3: Trends in Italian employment, 2002-07
                                • Consumer expenditure – economic situation
                                  • Figure 4: Trends in Italian PDI, consumer expenditure and GDP, at constant 2008 prices, 2003-13
                              • Who’s Innovating?

                                • Key points
                                  • NPD declines in Italy
                                    • Figure 5: Percentage of new product launches in dishwashing products, by country, 2005-08
                                  • Dishwasher care on the rise
                                    • Figure 6: Percentage of new product launches in dishwashing products, by type, 2005-08
                                  • NPD trends reinforced
                                    • Figure 7: New product launches in dishwashing products, by positioning, 2005-08
                                  • Dishwasher products
                                    • Hand-dishwashing detergents
                                    • Market Size and Forecast

                                      • Key points
                                        • Figure 8: Italian retail value sales of dishwashing detergents, at current and constant prices, 2004-14
                                        • Figure 9: Italian retail value sales of dishwashing products, by type, 2006-08
                                      • Prospects
                                        • Factors used in the forecast
                                        • Segment Performance

                                          • Key points
                                            • Hand-dishwashing
                                              • Figure 10: Italian retail value sales of hand-dishwashing detergents, at current and constant prices, 2004-14
                                              • Figure 11: Italian retail value sales of hand-dishwashing detergents, by type, 2006-08
                                            • Dishwasher products
                                              • Figure 12: Italian retail value sales of dishwasher products, at current and constant prices, 2004-14
                                              • Figure 13: Italian retail value sales of dishwasher products, by type, 2006-08
                                              • Figure 14: Italian retail value sales of dishwasher detergents, by format, 2006-08
                                          • Market Share

                                            • Key points
                                              • Figure 15: Manufacturers’ value shares of dishwashing products sold through H-S-S, 2006-08
                                            • Hand-dishwashing detergents
                                              • Figure 16: Brands’ value shares of hand-dishwashing products sold through H-S-S, 2006-08
                                            • Dishwasher products
                                              • Figure 17: Brands’ value shares of dishwasher detergents sold through H-S-S, 2006-08
                                              • Figure 18: Brands’ value shares of dishwasher additives sold through H-S-S, 2006-08
                                          • Companies and Products

                                            • Reckitt Benckiser
                                              • Henkel
                                                • Unilever
                                                  • Procter & Gamble
                                                  • Channels to Market

                                                    • Key points
                                                      • Figure 19: Italian retail value sales of hand-dishwashing detergents, by outlet type, 2006-08
                                                      • Figure 20: Italian retail value sales of dishwashing products, by outlet type, 2006-08

                                                  About the report

                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                  • The Consumer

                                                    What They Want. Why They Want It.

                                                  • The Competitors

                                                    Who’s Winning. How To Stay Ahead.

                                                  • The Market

                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                  • The Innovations

                                                    New Ideas. New Products. New Potential.

                                                  • The Opportunities

                                                    Where The White Space Is. How To Make It Yours.

                                                  • The Trends

                                                    What’s Shaping Demand – Today And Tomorrow.

                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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