Dishwashing Products - China - March 2019
Covered in this report
For the purposes of this report, Mintel defines dishwashing products as follows:
- Products formulated for dishwashing by hand, including regular and antibacterial variants
- Products exclusively formulated for use in automatic dishwashers, including tablets/combination products, powders and liquids
- Ancillaries or dishwasher additives including salt, rinse aids and dishwasher cleaners, fresheners and protection products
“The Chinese dishwashing market is at a mature, steady stage, and has been facing annually easing growth. The market opportunities lie in consumers trading up to premium products after becoming more informed about available offerings. As such, it is not surprising to see a remarkable number of consumers buying dishwashing products from high-end supermarkets/hypermarkets, especially young consumers. This indicates that competition will no longer be concentrated in only the mass market, but will expand to a premium one.”
– Anne Yin, Associate Research Analyst
This report examines the following issues:
- Transforming dishwashing habits with the adoption of dishwashers
- Priority claims to communicate safety and cleaning power
- Hybrid online/offline channels for purchasing dishwashing products
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