Dishwashing Products - UK - June 2016
- Related Reports
- household/house and home
- June 2016
US $2,463.03 (Excl.Tax)Excl. Tax Buy Now
"The dishwashing category is in decline, with value sales impacted by the increasing influence of discounters and discount grocers, larger economy packs and the continuing development of all-in-one detergents. True innovation has continued to slow, suggesting that there is space for brands to reignite the category through development of brand new products and a focus on fragrance innovation."
– Richard Hopping, Brand and Household Analyst
This report covers the following areas:
Leading brands Fairy and Finish were particularly active in 2015, boosting overall category NPD and advertising spend. However, the category could benefit from increased competition from challenger brands to keep consumers engaged, such as by offering greater focus on fragrance innovation in both machine- and hand dishwashing segments.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.